Not sure how long Woolies has been selling these, but they are by far the cheapest I have seen.
They had both yellow and cool white, max yellow was 11w, max white was 14w. Available in screw or bayonet, but for some reason the screw style was more expensive iirc
mod - amended title replacing "incandescent" with "compact flourescent"
These are compact fluros rather than incandescent, but good price! :)