I couldn't find a cheaper price, so I bought one of these on Monday. It arrived yesterday(!) by DHL. It's a nice, simple watch.
USD 27.48 + Shipping & Handling: USD 9.98 = $37.46. If you have a 28 Degrees Mastercard, Citibank Visa Debit, or similar you will get it cheaper than the price in the title if you choose to get charged in USD. For me, it worked out to be $35.74 AUD.
There are other weekenders as well.
ordinary price for an ordinary watch, wheres the bargain