• expired

Further 30% off Apparel @ French Connection

700

Final Sale before rebranding as Unison !!!!

Take 30% Off Apparel
Take A Further 40% Off Accessories And Footwear

Reduced Prices At Checkout
No Refunds Or Exchanges*

Related Stores

unison (formerly French Connection)
unison (formerly French Connection)

closed Comments

  • +1

    I'm guessing using FCUK didn't work out hence the rebranding?

    • +6

      More likely someone in marketing once to justify their role.

    • +1

      https://amp.smh.com.au/lifestyle/fashion/new-name-familiar-f…

      Either way an opportunity for cheap linen shirts - thanks OP!

      • +4

        "Establishing a new brand in place of French Connection means we can be more responsive to the Australian customer … [and offer] a superior product range"
        Have you ever heard anything so ridiculous?

    • They wouldn’t want to hang around after the AUKUS flop

  • +1

    Unison sounds like the Unilever or Uniden brands. Confusing like the whole French, UK and Australia all in the old name.

    • +3

      or even uniqlo ?

  • +7

    unison, is that the descendant of uniqlo?

  • Nice one OP, thanks!

  • +1

    Linen shirts for $20 each… sure, I'll give it a shot! Extra 10% off through Unidays if you have a edu.au address.

  • +1

    William Friedkin and Gene Hackman finally caught up with them litigiously.

  • +2

    Probably the ugliest rebrand of all time

    • +6

      Twitter: hold my beer

      • +4

        Rebranding their clip segment to xvideos

  • Looks like all mens footwear is gone!

    Edit: I had to grab more stuff before they closed shop for good. Mum used to love all their gear, RIP.

    • They're not shutting down yet, just rebranding.

      • Well yeah, but the name would be gone forever.

      • +1

        Rebranding, and selling different stuff, according to this quote from the article:

        "The 51-year-old French Connection label was sold in 2021 to new owners, and Halkett says now is the time to discontinue the Australian distribution deal. Though, he stresses, French Connection may continue in Australia through another distribution network."

        • Oh, so the name may live on! 😁

  • +10

    This is one way to send a business to non existence. Rebrand from a name that’s been established over 50 years to a name that is bland and sounds cheap.

  • +1

    I've ordered some stuff from the FrenchConnection online and it's always high quality clothing

  • I stocked up on a few shirts, thank you
    I buy both French Connection and Industrie shirts, so this works for me

  • I think they're just trying to match Uniqlo or h&m etc…their stores are usually empty when I go

  • Thanks OP

  • +5

    FCUK is more iconic!

    Bad move renaming to sum else

    • I used to have a red T shirt and loved it,

  • thanks op, grabbed a few linen shirts and some chinos

  • Unison is a horrible name, but I don't think French Connection ever fully recovered from the tacky FCUK branding it stopped using almost 2 decades ago.

  • Anyone willing to share their student 10% code? Free to DM me :)

  • Can I have a 10% off unidays code as well please? Thanks in advance

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