According to various news outlets, Microsoft will be increasing the price of the Game Pass video game subscription as well as the base price of the Series X console.
The Verge reported on Wednesday that Xbox Game Pass and Game Pass Ultimate monthly subscriptions will increase $1 and $2, respectively. That means Xbox Game Pass will go up to US$10.99 (AU11.95) per month, and Xbox Game Pass Ultimate, which grants every level of access the Game Pass system offers, will now be US$16.99 (AU18.95) per month. The PC Game Pass Subscription price will remain unchanged at US$9.99.
The prices take effect on July 6; those who have subscribed on an annual basis will see the price change take effect once that subscription comes up for renewal.
Microsoft will raise the price of the Xbox Series X in the United Kingdom, Canada, and Australia beginning on Aug. 1. A Microsoft spokesperson told The Verge that the company “adjusted the prices to reflect the competitive conditions in each market.”
The price increases mean a Series X will cost £479.99 in the U.K., €549.99 in certain European Union Markets, and AUD $799.99 down under.
Xbox Series X console pricing will largely match the price hike Sony announced for the PS5 last year, with the Xbox Series X moving to £479.99 in the UK, €549.99 across most European markets, CAD $649.99 in Canada, and AUD $799.99 in Australia starting August 1st. The Xbox Series S pricing will not be adjusted in any markets, remaining at $299.99.
While Xbox Series X pricing adjustments had been expected after Sony’s move last year, Xbox chief Phil Spencer also hinted in October that pricing for subscriptions wouldn’t hold forever.
Microsoft hasn’t changed its Xbox Game Pass pricing since launching the subscription in 2017, and the company is keen to stress this isn’t related to its proposed acquisition of Activision Blizzard. “These Game Pass price adjustments are not related to the Activision Blizzard deal, and are intended to match local market conditions,” says Perez.
A table showing all the prices hikes across different regions can be seen on the Verge website.
Thankfully, most Ozbargainers are savvy enough to take advantage of loopholes to avoid paying full price for the Xbox Game Pass. and I wonder how long Microsoft will continue to turn a blind eye to these exploits.
Wont someone please think of the children….