To be eligible for money back guarantee consumers must:
- Purchase any Pantene Shampoo, Conditioner or treatment product from any store within the promotional period. Promotion commences 9th November 2008 and closes 30th February 2009.
- Follow the exact usage directions which are on or included in the pack
- If the product doesnt meet the consumers expectations consumers must complete the claim form, including specifying honestly why they were dissatisfied with the product.
I know many people will see this as a bargain, and buying the product with the sole intention of (triple) money bank but I think it's not very ethical.
There used to be a "best ice cream or cash back" promotion a while ago and people were debating about whether that was cash back disguised as a promotion or a genuine cash back offer. Some people were focusing on the words that the company used, eg. promotion, offer, excludes employees, one per household etc, and think that that was a promotion promotion. But the language used was standard legal language and I called the company and confirmed that it was a cash back offer and not a promotion promotion.
I think it's exactly the same case here. It's not meant to be a promotion promotion but a genuine cash back offer. I don't think it's right to buy the product with the sole intention of getting money back by claiming you're dissatisfied. On the other hand however, if you're truly dissatisfied, you should be claiming your money back.