New Email Marketing Strategy or Just Coincidence

Hey quick post.
I received an Uber Eats email at 4:00 pm about a Subway Offer.
Immediately at 4:01pm I received a email from Door dash for 50% off my next order.

Is this just a luck thing or is Doordash waiting for Uber to send out their offer before sending theirs out straight after to be higher on the inbox and maybe be a slightly better deal too.

Poll Options

  • 36
    Coincidence
  • 4
    Intentional
  • 1
    Abstain

Related Stores

DoorDash
DoorDash
Marketplace

Comments

  • They could be using the same email service who happen to provision the batch of emails with your address at the same time. Or the same analytics service is telling them when to email these out. Either way these rival companies are not deliberately coordinating their offers to you, though Doordash may have an idea of when Uber sends their offers and try to one up them.

  • +11

    4pm peak time to appeal to people like me who have zero self control to cook at home.

    • +1

      Yeah makes sense. Just picked the kids up from school/getting close to finishing work, can't be bothered cooking but starting to get hungry.

      • +1

        im torn between fish n chips , and red rooster now tbh

        (someone help me, i have no self control)

        • +3

          im torn between fish n chips , and red rooster now tbh

          capricciosa

    • This.

  • Tuesday is considered dead time for some restaurants so, there's often deals on this day. Coincidence.

    • And Mondays. I noticed a lot of places that are operated by the owners are closed Mondays, probably isn't worth giving up your whole day and paying other staff for few customers. For all the moaning about weekend rates I noticed these places are never closed on weekends.

      • When should they take a day off?

        • +1

          If weekends are so unprofitable like a lot of them claim because they need to pay staff more, then they should take a weekend off. Unless of course it's not true and that weekends are so busy that even after paying staff more it's still one of the days they make the most money.

          • @AustriaBargain: It's about turnover. Weekends are probably break-even a lot of the time but if they close on weekends and halve their turnover the business becomes unsustainable. I think it's a very complex situation you're trying to over simplify.

            • +1

              @Mechz: If it's break even why not just close on weekends, give the staff a day off, the owner can go fishing? What's so important about turnover for the sake of turnover if it's not profitable.

              • @AustriaBargain: Because if you close on a weekend then the rent still costs you for those days. So you go from break even to a loss which means you will end up closed 24x7.

                • +2

                  @Mechz: It sounds like weekends make so much money that they are essential to the business then. They couldn't close on weekends even if they wanted to. Weekend rates are well justified.

  • It's all but impossible that they are directly linked coming out only 1 minute apart … even the slickest triggers need longer lead times.

  • +1

    I used to work in the marketing industry related to email/sms marketing. Email's take a LONG time to send. If you have a list of 500,000 contacts, that would take anywhere from 45mins to 3 hours depending on your send schedule. Some email marketing software has smart sending, so it sends slowly and adjusts content based on initial clicks/opens/tracking.

    So the email marketing you receive may not be received by others for hours after/before. Plus, email marketers tend to schedule emails in days or weeks in advance. Chances are they are aware of when other competitors send their emails and send during similar times or staggered/.

    TLDR; Just a coincidence.

  • How do you propose that DoorDash knows that Uber is sending an email?

    • Like however FB knows what you search for online & prompts you with ads for exactly what you were searching for mere seconds ago

      • That's not the same thing by a country mile.

        Facebook advertising like that works because the business has remarketing ads on FB.

        Also, there's absolutely zero chance that DD was monitoring emails to be sent and then literally 60 seconds later sent one. These marketing campaigns are planned in advance, involve bulk sending and don't get sent the second they are queued.

        • country mile

          How about a city kilometre?

    • Well I think it would be part of both companies basic competitor analysis to subscribe to each others marketing emails and probably even compare real world delivery times between their service and the competition by actually placing orders. Test out the competition's support services. Even go as far as signing up as a driver and check out compensation and order volumes etc.

Login or Join to leave a comment