Title: The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results 1st Edition, by Jim Ewel
Transform your organization using a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.
Discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:
+ Aligning the team on common goals
+ Structuring the team for greater efficiency
+ Implementing processes like Scrum and Kanban in marketing
+ Validated Learning
+ Adapting to Change
+ Creating Remarkable Customer Experiences
Offered Free by: Wiley
Get it here:
https://www.tradepub.com/free/w_wile390/
More about this ebook at Amazon here: https://www.amazon.com.au/Six-Disciplines-Agile-Marketing-Pr…
Offer expires 11/15/2022
Peace, health and success!
angelcrc7
:)
wow… you have to fill in so much details just to get a pdf! I would prefer agilemanifesto.org and scrumguides.org instead, no need to enter any data.