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I'm ready for the KitchenAid/Kenwood/etc lovers to start hating, but I reckon it's a bargain. Other sellers at $350 seems overcooked, but it's $277 for the white one on Amazon. From what I can find, The Good Guys Commercial comes closest at $241. TGG regular online is $349.
Skinny on the details on Amazon, but good reviews, 850W motor, planetary motion, direct drive (I hope this is good), 5l bowl and standard attachments. Replacing a legacy Sunbeam (20+?? years) that started smoking a little, so I'm sweet on the brand and this is about 1/3 the price of the star brands.