What Can Android Do to Win More Market Share?

With Apple having over 50% market share in Australia since 2011 and recently passing 50% in the US, what do you think Google or Android phone manufacturers need to do to win more market share?

For those who switched to iOS or never used Android, what feature would get you to switch?

Comments

  • +4

    Nothing that involves being more like apple.

    Although apple has over 50% in aus, android has over 70% of the marketshare globally
    Unfortunately if android decides to change up it's recipe to try and tackle that less than 30% apple share globally it will start to lose from it's original customer base.

    The only thing i believe android COULD try to do that would eat into that marketshare without scaring off it's existing customer base is to increase its OS & security updates periods, especially for the cheaper devices….but this is something they are trying to do by releasing cheaper google pixels. Once they can make a bare essentials Au$300 google pixel with 5-6 years of ongoing security & OS support, i think that 70% marketshare is going to go up much much more….but not necessarily in Australia.

    However i don't think there is any 1 thing you can do to win over the "hardcore" apple users, but you can probably win over the less hardcore users that bounce between platforms.

    • +1

      Should add to this, that something that will pull me over to any phone brand is to create a half decent phone (doesn't need to be flagship) that has replaceable battery….aka being able to remove the back cover without needing a heat-gun. If any of the bigger brands bring this feature back, i'm making the jump to them.

    • This isn’t the flex you think it is. Android may have the market share but iOS users bring in the lion share when it comes to apps. https://www.businessofapps.com/data/app-revenues/

      • I wasn't flexing. I was stating facts per here

        The OPs question asked what would help win over more market share (for OS's), not what would drive more app sales.

  • Get rid of its Google legacy, i.e. blatant violation of individual user privacy. Go the opposite, i.e. inbuilt add blocker and privacy guard.

  • Manufacturers to support their devices for longer. This would allow budget concious to hold on to their handsets for longer while still having the latest software updates.

    It's common for iPhone owners to hang on to their devices for 5+ years and still be able to have the latest IOS including most of the new features. Thus, the installed base keeps growing. Whereas, Android owners get sick of their vendor stopping updates and vow to switch to Apple where they know their investment will last years.

  • For those who switched to iOS or never used Android, what feature would get you to switch.

    Have used them before for dev work. Not for my liking and ecosystem is non existent. I guess nothing will convince me personally as google as a company is built on advertising.

    YMMV :-)

  • There are conflicting claims about iPhone battery endurance here, so I looked for objective comparative testing.

    Pretty good considering the size of the batteries but the batteries are too small.

    https://nanoreview.net/en/phone-list/endurance-rating

  • no one cares , use whatever the (profanity) you want.

  • Initial users/take ups of apple users tend to stick to apple for the rest of their lives. They are now I
    Into the apple ecosystem and don’t tend to leave.
    There’s always new people buying into apple each year, hence their market share going up.

  • Zilch.

    Windows was pushing to get Devs to develop for windows on arm for years. Apple came along and everyone was suddenly onboard.

    • When you compare the M1 to MS/Qualcomm efforts, it's completely understandable.

      From reading reviews of the Windows devices, it was clear that the performance just wasn't there. ARM's lawsuit against Nuvia is quite sad in some respects for future ARM-based Windows devices.

      One of Window's strengths is backward compatibility which was broken by a lack of strong emulation of x86. Apple implements some aspects of x86 in hardware to improve this experience(Yes, yes, not perfect - but pretty good).

      Apple Silicon is amazing for what it is. I am impressed with both the M1 Max and M1 Air. I don't think I've heard the fan on the Max, even with workloads that would have had my Intel Macs fans running loudly for extended periods of time. The M1 Air base model is also an awesome system for personal use (much lighter workloads obviously) - great battery life, well-implemented sleep, silent, and fast regardless of being on battery/power.

      • The performance on Windows mobile devices themselves was fine for the time (pre iPhone) if anything faster than the original iPhone. The difference was Apple initially placed severe restrictions on what developers could do, that meant iPhone were unsuitable for some use cases but way way more stable. As someone who owned a windows mobile (pre windows phone) it was shockingly bad at doing things like crashing when answering phone calls because some app used up all the cpu cycles.

        By the time windows phone came along developers were already entrenched into iOS and Android development, few were going to develop for a third device with tiny market share unless incentivized and Microsoft could only really have the top few % of App Developers paid to port their apps. Ultimately using the device with the most market share is best for app availability (with exceptions for apps Apple doesn’t allow). A second place OS can take decades to gain significant market share (eg MacOS vs Windows) a third place OS is basically DOA in the consumer market, unless you only use the most common apps or are able to install it onto other devices you don’t stand a chance.

  • If they allowed users to install absolutely default android and android focused entirely on privacy I would be immediately sold. As long as Android is the only option for basic devices, that will never happen unfortunately.

    • +1

      That's actually quite a valid point. I wonder if Google could ever mandate that option for OEM's to make available, i.e. OEM's can ship with their custom stuff, and apps, but then for every OEM who wants to put Android on their phone, they have to have an option to clear out customisations, and apps and set it to a vanilla Android, and the updates will point to the Google update servers.

  • Who cares lmao?

    Why are you doing market research for a company?

    • +1

      Nah, just discussion around tech and trends.

      Phone deals are quite popular and there is often discussion on threads.

  • Does Android still have VoLTE issues?

    Back when my friend got his dual-SIM S20 Ultra, we had to flash the UAE firmware to an AU one for VoLTE to work on Telstra.

    iPhones have no such issues as carrier files are downloaded directly from Apple.

  • +1

    Ozbargains community= Samsung and pixel Vs iPhone.

    🤔🤷🏼

    • Pretty much, yeah. Some get mixed up, calling Samsung's problems and quirks Android's, like having duplicate apps or bloatware.

  • I think they need to integrate/include cloud backup a little better - make it happen without setting it up. The iMessage competitor is a must (available across all Androids). They REALLY need to invest in youtube music (or similar) - apple music/podcasts is much much better. Not too sure what else they could do? Im kind of surprised they have created a setting that is basically "looks/works like an iphone" - my wife always complains that she doesnt know how to work my phone (has pretty much only has iphones….) and would never accept me buying her an android due to it "working" differently.

    • +1

      I thought if people just used the Google Messaging app it essentially worked the same as iMessage?

  • -1

    It's all down to marketing and critical mass. Most people are sheep / followers of mainstream.

  • Why are you so invested into Android ?
    I can't trust either because they are closed source proprietary software and can do whatever they wish without necessarily seeking user permission.

    https://www.gnu.org/philosophy/android-and-users-freedom.en.…

    • +1

      Short of buying a niche product(eg: https://puri.sm/products/librem-5/), a mainstream Android phone is the easiest way of getting a phone that can run a privacy focused Android version.

      AOSP represents the best option to base a privacy focused OS with something that resembles a modern phone platform: https://grapheneos.org/releases

      Out of interest, what phone do you use?

      • +1

        Yes I am interested in GrapheneOS too.
        I use iSpyPhone but looking for a more privacy focused phone myself. That would probably be my next one as well.

        What do you think about this recent deal ? https://www.ozbargain.com.au/node/726558

        • Looks decent. I don't know much about this or the Pixel line up and would likely be buying a 6 or 6 pro instead.

          I'm not at a point where I care about privacy. If I did, I think the pixel+Graphene OS would be my go to based on preliminary reading.

          I'd be looking into the reports of quality issues with a bit more detail before purchase.

  • +1

    I have been on both. I think the hardware in Android is actually more advanced than apple. But apple has software and hardware all under the exclusive platform. And all the ecosystem perfectly compatible. To me, Android means samsung. Used the other brands there is always compatibility issue. Samsung has the largest share in Android platform and I find their version of os come very close to ios.

    Having said that, i think the weakness of android is the compatibility and user experience the hardware makers just don't have the software resources to tweak the user experience to the level apple has.

  • All Android manufacturers can just lie - like Apple's mass propaganda about their phones to get people to use them.

  • People have to change, not Android.

    The last Pixels have been disappointing, no flagship… I hope the 7 (Pro) will be great. I'm pretty happy with Pixel's software, no complaints really. It might be difficult for someone coming from iOS but iOS is also difficult for someone coming from Android. You need time to get used to one or the other.

    I've been through so many situations in the last years when I saw someone buying the new iPhone because of some "amazing new feature" that has been available for 2 years in Android phones.

    HTC and Huawei used to be quite competitive and innovative before bad things happened…

    For instance, a friend mentioned last week that the new iPhone will have an amazing 48Mpx camera… I know that megapixels don't translate to quality photos, but my friend believes that having a 48Mpx camera is something completely new.

    Apple fan boys are so unaware of reality that they actually think that things like not providing a charger is something innovative and beneficial.

    Apple has great marketing and customer service when Android's market is weaker and split within the Android platform, which benefits Apple.

    Many people don't even know that Google Pixels exist.

    Average phone users think Apple and Samsung, but not Oneplus, HTC, Huawei, Oppo, Google, Xiaomi/Redmi, etc.

  • The ability to connect your phone to pc and backup the entire phone.

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