This seems to be a fine price on what is almost definitely the best bluetooth DAC AMP on the market. Super small form factor, Adaptive EQ in the phone app and as a chrome extension and I haven't seen any negative reviews across youtubers, r/headphones, head-fi.org etc. since its release. It seems to best the Fiio BTR5 in almost every way, while being cheaper, smaller and lighter. Definitely picking one up just so I can recommend it to other people.
Buying it from the official store is $134 USD ($192 AUD) and buying it from the Amazon US website is around $194 AUD. I was waiting for the Amazon AU price to drop so there's no international transaction fees, and this is the lowest I've seen it from Amazon AU in a while.
Edit: It was originally $188.91 but the price just went up a bit
I have this. The sound quality does not meet my expectations. Design is good though. Comparing to iPhone, I judge the sound from iPhone dongle is better. Honestly I used twice and now it is collecting dust on my desk.
I have many Equipment including amps,headphones,DACs etc. My suggestion to most people:Stick with your iPhone.