What's going on here?
Coles and Woolworths have dropped the regular price of what was one of Vittoria's "premium" blends from $39 to $23.
Of course it has long been frequently on special for "half price" or similar, so it not a complete shock. But now the sticker price is a lot lower than their standard blend at $33, and close to the Italian blend at $21. Coffee taste is very subjective, but I'm not personally a fan of the latter.
So what is going on in the coffee business? I thought I'd read that wholesale prices were heading up dramatically.
Is their "Mountain Grown" not so popular? I did a taste test and my friends mostly preferred it to the Lavazza offerings.
It used to go on special for $15 a few years ago, then $18.xx, last week it was $19.50 for the half price special.
Perhaps it’s part of the plan where coles or wools said they’d be doing less half price specials and giving lower everyday prices?
It’s my favourite one of the cheap coffees.