Kindle, now with a built-in front light - Black $99 RRP $139 $40 Off
Adjustable front light lets you read comfortably for hours—indoors and outdoors, day and night.
Purpose-built for reading, with a 167 ppi glare-free display that reads like real paper, even in direct sunlight.
Read distraction-free. Highlight passages, look up definitions, translate words, and adjust text size—without ever leaving the page.
Select from millions of books. Holds thousands of titles so you can take your library with you.
Prime members read free with unlimited access to over a thousand titles.
A single battery charge lasts weeks, not hours.
Display the cover of the book you're reading on the lockscreen of your device. Easily toggle on/off in Settings.
Still too many reasons to avoid Kindle for Kobo and other competitors…
A few reasons:
It's a bit like Apple vs Android (and some ereader run Android as well). If you want a walled garden system where you do things hoe the manufacturer tells you to, you may like a Kindle. If you have any interest in customisability and tweaking your device, then go for something else like a Kobo.