From the Dick Smith Foods Facebook page:
As a sad follow up to our canned beetroot that we saved from being ploughed back into the ground… it turns out the supermarkets have refused to stock it. We have been told that all Australians want is the cheapest. So we will be giving away $100,000 worth of beautiful Australian beetroot this Sunday 25th March from 8.30am until 11.30am at the Manly Beach end of The Corso at Manly.
Come along and take a couple of cans or a carton.
So, pardon my ignorance… what's wrong with the beetroot? Why are they ploughing it back into the ground?