Yes, this is arguably inferior (and dearer) than last year's BX models deals as it doesn't do 120hz among other things.
Having said that, it is still the cheapest it has been from a purely liquid-cash-savings perspective (c.f. these previously posted now-expired bonus gift card deals)
My recommendation is to price match @ JB / Good Guys and use your eGift cards for an extra saving. Should be plenty of stock auswide on this runt-of-the-litter of a TV.
It's still an inferior model as you mentioned - regardless of the savings why would you support a brand downgrading their own devices?