Sony website price is still $4,495 despite their Amazon store price had dropped. Already got this TV from last best deal for $3,650 about a month ago and loving it
Disclaimer - No TV expert here, just use it to watch 4K movies/Tv shows
Request online price match at Sony official site to combine with 8% cashback on CR and maybe pay with Amex if you have “pay $300 or more and get $60 back” - to get this effectively around previous low $3650
You can get Sony to price match if you prefer buying from the official store.