Just got in the email:
"Be one of the first 8,000 customers and you'll score 50% off your next purchase*."
Use Promo Code: RUSHSALE
I'm not exactly sure what qualifies as "Popular" but the newsletter takes me to:
http://store.origin.com/store/eaapac/en_AU/home/?sourceid=au…
You can read the newsletter online at:
http://ebm.em.ea.com/c/tag/hBPSDKSB8K$luB8gHiUNbReY2Ya/doc.html?&t_params=
" Offer is not applicable to pre-order titles, points, timecards, Warhammer, Ultima Online and Play4Free items, Warp, Shank 2, The Sims 3 Master Suites Stuff, Mass Effect 3, Mass Effect 3 N7 Digital Deluxe, Kingdoms of Amalur: Reckoning�, The Sims 3 Showtime, The Sims 3 Plus Showtime, The Sims 3 Showtime Katy Perry Collector's Edition, The Sims 3 Hidden Springs, Battlefield 3, Battlefield 3 Back to Karkand, Battlefield 3 SPECACT Kit & Dog Tag Bundle, Battlefield 3 Promo Bundle, Kingdoms of Amalur: Reckoning� - Weapons & Armor Bundle and non-EA published titles including Saints Row The Third, Street Fighter IV and Dead Rising 2: Off The Record."
So… It's valid for "popular" games, except for this list of basically all the popular games…