It's a shame the pre-order deals aren't as good as when the 3DS launched, this is the only PS Vita I can find with a free game. When bought separately Ridge Racer costs:
Game = $49.95
EB games = $48.00
Jb HiFi online = $44.00
I spoke with one of the Game stores and was told it included the same pre-order bonuses as EB and JB as below (though for some reason all retailers don't detail the pre-order bonuses on the website now when they did two days ago when I looked).
Limited edition PS Vita Blue In Ear Headphones
AUD$8 discount on a selected PS Vita game from PlayStation Store
PS Vita items for PlayStation Home on PlayStation 3
Exclusive early access to Frobisher Says! application for PS Vita
An exclusive PS Vita avatar
DISCLAIMER: When you're looking solely at dollar value it looks like a good deal (and it is). The problem is Ridge Racer isn't the series it used to be and if you're following the reviews online, Namco are certainly going lite on the usual content you would expect to find and have planned DLC to plug the holes (whether free/charged or mixture of the two have yet, to my knowledge, be announced). At the end of the day it's a free game, you'll get a week or two play out of it.
I'm only really posting this because a) there might be others who like me, didn't think to check Game and so would have missed considering this option as a pre-order and b) if there is enough interest displayed here maybe, just maybe, other retailers might want to up the ante…it's not too late…hopefully.
Bought mine cheaper when I was overseas in Dec with a free game and accessories. PS Vitas are not region locked.