Best price I have seen for this unit:
AORUS WATERFORCE X 240, All-in-one Liquid Cooler with Circular LCD Display, RGB Fusion 2.0, 120mm ARGB Fans
New high-performance pump efficiently dissipates heat from high end CPUs.
Unique 60x60mm circular full color LCD, video play/ custom text support.
Adjustable screen orientation can be rotated 330 degrees.
High performance, low-noise level, Graphene Nano Lubricant ARGB fans.
Supports RGB FUSION 2.0 synchronization with other AORUS devices.
Universal design for fan & pump RPM control, supports all MB brands.
From everything I've read/seen, it's overpriced, even at this discount and the control software sucks.
NZXT X53, Corsair H100i Platinum and EK WB 240mm AIO are a) up to 30% cheaper and b) much better reviewed if you want an AIO solution.
Edit: price reduced further - not bad for those who want the meme RGB look otherwise performance is same same as most other AIO anyway.