As far as I've seen it, this is a great price for one of the most user friendly garden tools out there.
I own a couple of the Fiskars range and they are all light and the mechanism they use makes it really quite easy to cut branches compared with any other loppers I've owned.
To get an idea of how the increased leverage works a.k.a. PowerStep see here:
http://www.youtube.com/watch?v=jZjB2EgdmA4&feature=player_em…
This model is an anvil lopper, suited for hard or dry wood (Fiskars website)
http://eng-uk.fiskars.com/Products/Cutting-Tools/Loppers/112…
Hopefully this is useful for any other gardeners out there.
I can't find it anywhere near this price elsewhere.
Edit: I should also add that these come with a 25 year warranty
Fiskars is a great brand, I have a few of their products and have been very happy with them given the amount of abuse I've inflicted on them.
This is an awesome price too!