Wife wanted to go get a $2,000 watch.
I don't usually get her anything so I thought yeah I will get her something special this Valentines. Drove to the CBD and saw a long queue outside Hermes, LV, Chanel. My wife told me there was a even longer queue outside Rolex. And my wife told me the purse and bags etc would easily cost $5k and above.
I thought everyone would be cutting back on expenses given the uncertainty but where are all these people getting money to spend on discretionary luxury goods? Not saying it is bad but where do these people do to be able to afford such luxurious lifestyle. To put it in perspective, I wear a Hush Puppies t-shirt (was a gift) and a brand-less short pants, I have been using iPhone 8 with shattered screen for 1.5yrs now. Been living frugally since entering workforce and I still feel I am very poor. When I step outside my home, my personal belongings on me might be worth $100-$200 max.
Any idea anyone?
It depends on which luxury items you buy. In demand & limited edition luxury goods can easily earn you money as soon as you purchase it. Luxury goods like selected items from Rolex, Hermes and LV are instantly worth more than their RRP.
Most luxury brand/items are worth a lot less than their retail.
I can bet you that $2000 watch will be worth a lot less as soon as you walk out the door, however if you purchase something like a Rolex Submariner, VC Overseas, 5711, Royal Oak at retail, you will be walking away with more money in your pocket than you entered. It goes the same for sneakers, toys, GPUs and even the latest consoles. If it is in demand and the supply is constraint, it can fetch a good value.
Think about it this way:
- Person A buys a $2000 watch using their savings and instantly loses money
- Person B buys a $10000 in demand watch on credit and turns it around before it is due with a profit of $2000
This is how the dreaded scalper mentality comes about. It will be worse due to covid as governments are handing out money, artificially inflating the economy. This means your $2000 in savings is going to have significantly less buying power in the future. To me, cash in the bank is the worse thing to have at the moment. It will be better put into property, shares etc.
BTW, I wear one of those luxury watches and I know that however long I wear it, I will still be able to sell it for the price I paid. It is practically free.