This offer was attached to the newspaper as a sticker. Looks like a good deal - and you get a booze gift card for free!
From their web site:
Purchase a Sydney Morning Herald and Sun-Herald gift subscription for someone special and receive a Vintage Cellars gift card.
Benefits of a Herald gift subscription:
• Savings of up to 50%
• Convenience of home delivery
• Vintage Cellars gift card
Purchase your gift subscription today. Offer ends December 18, 2011.
Two quick comments, in general about the SMH subscriptions, rather than about this deal:
1) If you live in an apartment, getting a newspaper subscription is a bad idea. I've tried it at two places for the SMH, and first place they'd leave it on the median strip outside the building (where it was stolen around 40% of the time), and the other time they promised they could home deliver it when signing up and then didn't (called them and they said they wouldn't deliver to our building, because it's a security builing, although it has a manned reception desk - so I had to go collect it from the newsagents, and walk past 3 convenience stores selling the same paper closer to get there). Bottom line: Home delivery of the SMH just simply doesn't work in an apartment - you either won't get it, or someone will steal it if you do.
2) When your subscription gets close to expiring, they'll call you over and over (on the weekend, in the morning, at night - just generally at inconvenient times), from an 03 number (their call centre is in Melbourne), and they will never ever leave a message if you refuse to answer the phone for numbers you don't recognize calling at times that don't suit you (those calls are exactly why I have an answering machine!). So consider putting in a fake phone number, because they're really annoying in this regard.