Given Boost has increased their 365 day plans, I suppose this is the new popular choice.
Has been posted in the past here, and here.
Enjoy the deal.
24/12: Available again until 12/1 (previously expired 8/12)
not to dis but I like this one for $20 more data
https://www.ozbargain.com.au/node/593292
no 4Gplus though
Woolworths use Telstra's network where as Coles use Optus' network I would imagine it would be hard for woolworths to match it due to Telstra's network fees being more expensive although you never know.