Black Friday deal not sure when it ends.
Key Features of the Apple TV 4K 32GB
4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality
Dolby Atmos for three-dimensional, room-filling sound
A10X Fusion chip for ultrafast graphics and performance
Apple TV Remote for navigation and search
AirPlay to view photos and videos from iPhone and iPad on your TV
Netflix, Amazon Prime Video, iTunes and thousands more apps in the App Store
Thanks OP - Not as low as the price error from JB, but I'll take it. Will use 28 degrees card with Price Protection in case this drops in price in next 12 months.