This deal is back again :) Most likely targeted as some people confirmed they didn't receive it last time this was active (p.s I regularly add funds and redeem gift cards and this deal still appears for me so it's not really targeted to inactive accounts)
Bonus limit is one per account, when adding $1.00 to $200.00
Might come in handy if you missed the most recent Itunes Gift card deal.
Will wait for 15% off iTunes card.