Help Me Name My New Company!

Hey Ozbargainers!

So I've completed many home loans in the last few years for many OzBargainers as a Home Lending Manager for a major bank - I've now made the move to open up my own company as a Mortgage Broker in the next couple of weeks.

I need your help with the name!

The names I keep thinking of are either too cheesy/unforgettable/already taken.

I think I'd like along the lines of 'XYZ Finance' -give me your suggestions!

I've set up a poll with a couple of my favourites.

Thanks, Aidan.

Poll Options expired

  • 280
    Treetop Finance
  • 144
    Blue Owl Finance
  • 29
    Percent Finance
  • 74
    Marble Finance

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closed Comments

  • +1

    I vote for treetop finance. Memorable, not to be confused with anything else, brings to mind positive things (being on top of things, growing) not cheesy, good potential for nice logos

    You should really get the domain name now before someone squats it

  • Best Mortgage Broker

    • I wasn't asking for feedback, but thank you.

  • Financeolegy
    Bankable
    Finance Network
    Swift Finance
    Fair Finance
    Genius Finance
    Trained Income
    Launch Finance
    Summit Finance
    Speedy Finance

    • +1

      Bankable is good. Finance Network sounds professional.

  • Prestige Worldwide - Finance

  • Finance Australia Fair
    True Blue Finance
    Dingo Finance

  • Treetop Finance kinda similar to Hilltop Finance

    • Is that a company?

  • name if after yourself. like all the big firms

    • Of course, you'll see my name on billboards in 10 years.

  • MOREgijiggyjiggy.com

  • +1

    Umbrella Corporation

    • i hear good things about their new T virus

  • Dunder Mifflin Financials

    Slogan - limitless opportunities in the financial world

  • Can Do Finance - “Get It Done With Can Do”

    • Might appeal to mothers?

  • 14U14ME Financing Services
    Home Finance Finders

    • Sounds like a reg plate.

  • Steve!

  • My suggestion is that you should consider naming it after your suburb/town/region in some way or another. Feels good and local and is EXACTLY what people will search when they are googling. Especially if there's some sort of alliteration going on.

    For example:
    South Coast Finance (company name)
    Mortgage Broker (tagline)

    Simple, effective, clean, will be the one that comes up in the searches.

    Consider that all the ones that are a relatively common word or combination of such words aren't going to come up in most searches.

    As for the other suggestions here, I think "Lingo Loans" stuck with me the most as giving off a friendly and knowledgeable image whilst being memorable and searchable. Honestly, I think your options are very bland and unmemorable. Not that you should go for something ridiculous, but like I said, it has to be able to be found.

    Ps good luck :)

    • I agree with this for most businesses which are tied to a location - but this one isn't.

      • Yep, I may be restricting myself to my small suburb. I like where you're going though.

  • My Broker
    Anyloans
    DeLa Loans
    ALM Loans

    Depends on your market…

    Dragon Loans
    Loans Matter
    Goto loans

    • Thanks Jumpup. Dragon loans is good, might clash with St George?

      • That’s a good thing people will remember you

        • +1

          Not sure many people will want a loan that will Drag-on.

  • Sidekick Finance

  • Simply the Best / Argyle Finance / Grapevine Finance / Home Loan Experts /

    • Nice, how come Argyle?

  • Iron Bank Finance (game of thrones)

  • Kwik-e-mortgage?

  • +1

    Dyson Finance - "We'll clean you out!"

    • No loss of suction.

  • We own you finance

  • Bargain OzMortgage

  • Look for something that is scale able. Do not personalise too much. See my below suggestions :
    Dream Finance
    Mortgage Free Finance

    • +1

      I agree on scalability, thanks.

  • +1

    Jim's Homeloans

  • Why not finance
    Finance finance
    Southern hemisphere finance
    Hemisphere finance
    East Coast finance
    Highway finance
    Princess highway finance
    Princess finance
    Sunday finance
    Calculator finance
    Abacus finance

    • I like Abacus, already taken. Sunday/Friday Finance?

      • +2

        "Pandemic finance, you'll catch it"

  • Embrace the inner etymologist and go for
    Death Pledge Finance.

  • I thought about this for a few mins, I love thinking of names like a 60's ad-executive, I'm a big fan of the work of Darren Stephens.
    Pocket Finance
    Finance: Approved
    Cabbage Finance
    Moulin Joulies
    Moolah

    I hope you find a great name :)

    • +1

      Yep, feels very Don Draper. Too early for a whisky? Never. Pocket has been suggested twice now, thanks.

      • And it's available for com.au, which is a bonus

        I remember not long ago a finance company kept advertising moneytree.com.au finance but the domain wasnt even registered, what a waste of weeks of ad space

  • +3

    Home A loan

    • I think that's the fifth suggestion for HomeALoan!

  • Magic 8Ball Finance

  • Eneloop Finance - charging your way through the BS!
    Loandry Mat Finance - $1 initial consultation!
    Loanance Brokers - loan? finance? loanance. simple genius

  • Go/Green Finance
    Capital Finance

    • Hmm yep Green Finance. Capital Finance is taken.

  • Viva la Finanzas!

  • Fine hands Finance

    Five Fingers Finance

    Morningwood Finance

    Palmer Finance

    Handy Finance

    Handman Finance

    okay I'll stop now.

    • +2

      You forgot wristy business.

      • Great name for a massage parlour too ;)

  • Treehouse Finance? It's folksy and hits people in the nostalgia nuts

    • Like it. Would be easy to market.

  • Stealth Marketing Finance

  • BOGOF Finance

    • +1

      Two home loans for the price of one?

  • +3

    Powell Finance
    Brrrrr Financing
    Tendies Finance
    Stonks Financial House
    WSB Finance

    • Options Finance

  • 2020Loans

  • Liquifinance

    -Keeping clients liquid since 2020

  • Home a loan.

  • +1

    FinMart 😊

    • Good suggestion. Hadn't thought too much into hybrid names.

  • BanksPayMe
    IluvCommissions

  • YOHLO

  • If that's mortgage, name it mortgage not Finance. It's probably more popular.

    Best Mortgage
    Your Mortgage
    Easy/Simple Mortgage
    Trust Mortgage/Mortgage Trust

    Because mortgage broking is about making things easier, and being trustworthy…

    Something like OzBroker as previously suggested sounds good too…

    • +1

      Hey tderevko. I'm going more along the finance as I'll be doing car loans, personal loans, SMSF loans etc etc.

  • No Repay Finance

    • Over promise, under deliver.

  • QE unlimited finance

    • unlimited

      There is always a limit.

  • Grow Finance

    • Nice, but already taken.

  • OzMortgage Finance

    Celebrate the entrepreneurial spirit of OzBargainers!

    • Thanks JZY, that's the idea!

  • If not yet mentioned or thought about - maybe think about your unique style/passion of helping people through your work, and then work out a simple name from those "vision/mission statements". Say,

    You'd like to provide families with a peace of mind - POM finance, Mindful, Peace, ..

    Your name is good too.. Aidan Finance, Finaid - Finance through Aidan

    All the best,

    • Hi Ozborg. Thanks for sharing your thoughts. It will be an independent service so I'm aiming all the focus on me, not the business.
      I'll update soon with the decision!

  • acme finance

  • Ladda Loans for a ladda homes.

    Faketaxi Finance.

    • Faketaxi finance

      P@rn Hub finance?

  • XYZ Finance stil the best so far

    • Haha poll cancelled.

    • XXX wins by far.

  • -1

    there's 5 pages, so apologies if this is a dupe.

    howabbot, "80K investment finance"

    • +1

      It actually ins't a dupe. Surprisingly not suggested yet. Hey I do car finance, maybe I should hit him up?

    • +1

      80K investment finance

      Reserve that as subsidiary for Westpac employees only, especially the graduates.

      • @footyboy - yep, you totally should!!

        @No One - good idea, maybe have some eligibility criteria :D.

  • +1

    Treetop Finance clear winner!

    Good luck with your journey, my wife considered the same for a long time but ended up going down a different path.

    • Thanks Baa! What did she end up doing instead?

  • +1

    bj's finance

    • -1

      Or bj free finance
      Or free bj finance

  • +1

    Idk about name, but can your slogan be: Aidan' you with finance

    • Haha that's great.

  • Beginner's Loans?

  • Jenco olive oil

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