Moved to Forum: Original Link Price Error
Car Speaker Cable on sale obviously well below cost.
Don't need any myself but I thought I'd put it out there in case anyone is looking to upgrade their car audio.
Could be a pricing error or perhaps they can't be bothered taking it out to the bin.
Aerpro AP908BK 10 ga auto cable blk 100m $2.69 was $216.68
(https://automotivesuperstore.com.au/aerpro-ap908bk)
Aerpro BSX850B bassix 8ga 50m cable smoke grey $4.49 was $168
(https://automotivesuperstore.com.au/aerpro-bsx850b)
Shipping cost was $7.95 for me or free pick up Castle Hill 2154
Thanks to pricehipster.com for the heads up.
Don't forget cashback for that extra 1.4% discount to really earn that OzBargain badge.
Edit: They also have various colours in 100m spools on sale on their ebay store for $1.79 w/ $7.95 postage.
Search (https://www.ebay.com.au/str/automotivesuperstoreaustralia)
Hi Guys,
This is a pricing error and unfortunately we will have to refund everyone.
Very sorry!
Boo. But expected. Thanks for letting us know, rather than having to ponder.
No worries we will just have to spend the next 30 hours refunding everyone!
You would not believe the amount of sales :/
Sorry mate but this is the way with OzBargaining.
Hopefully some people remember your store the next time they're looking for auto gear.
@CitizenCane: There is always a bright side!
@team teri: It was a human error on our behalf and it's literally going to take days to process this many refunds.. We are not some massive company so this is a major headache for us..
Understand that people want deals but just remember with these type of pricing errors the impact on a company like us is massive…
I'll see if we can do a voucher so that anyone who genuinely wanted some cable can get a good deal but please before going all OzBargins mode have some consideration the people on the receiving end.
@autoss: I can see both sides of the story. And of course mistakes happen to each and every one of us. What matters is how they are dealt with. Coming here and explaining is a very good first step, thanks for that. For me that's enough to go back to neutral.
Making it into a positive marketing event for you guys takes more though. These guys here pulled it off. They have earned themselves a very good reputation here on OzBargain.
@team teri: Yeah we will do something but to put in in perspective if we tried to fulfill these orders we would lose literally $300,000+
Once the refund is done we will put together an offer for everyone who ordered.
@autoss: Have the refunds been completed? My orders were cancelled and I have not seen any further correspondence regarding the mentioned offer. Can you please advise, Thanks.
@team teri:
Those weren't pricing errors, they genuinely priced it like that. May have wanted to clear stock, who knows. Not the same situation
@spackbace: It was a limited promotion, a loss leader to attract customers. They made a big mistake by not understanding how the Amazon system works. They had well over 100 negs at some point because hardly anyone got the advertised product during the short sale period.
Then they decided to make a lot more discounted items available than they had initially planned. Everybody who wanted something got it. Most of the negs got revoked. The cost of that promotion must have been a lot more than budgeted for. That was very generous indeed. It (and the fact that most of the things they sell are pretty good quality) earned them a top notch reputation.
I understand that the company here might be a lot smaller and can't afford the same. What they could do though, for example, would be to offer those cables at cost price. That would mean no financial loss for them, but a big gain in goodwill.
@team teri: For example the AP908BK the RRP on that is $270 so you can imagine what the cost price is with retail margins… If it was some cheap item for sure we could do something like you are suggesting but it's just not feasible at this scale unfortunately.
@autoss: It doesn't really matter what the cost price is. If you sell at cost you don't lose money. But of course you'd have to invest time and effort. That's what people do who want to make up for a mistake they made.
The fact that you mention the inflated RRP in your argument shows me that you're not genuinely interested in winning over hearts and minds here.
A quick Google search found the product on Ebay for $154 with free delivery. With the next 10%off deal I could have it for $140 delivered. Based on that my best guess would put the cost price for that item, based on a decent volume, somewhere close to but below $100.
@team teri: Your making assumptions here we do plan on giving everyone a deal once we have cleaned up all the refunds etc.
I have no problems offering the products with a heavy discount however like you indicated it's going to be somewhere in that price range and if you want to be honest about it 99.9% will not be actually interest in buying 100 meters of cable for around $100 most people bought it opportunistically than out of genuine need.
However as we try to be fair people that care about our customers i'm going to work out something so everyone who was effected can get something of their choice (we have over 130,00 products) at a very generous price.
@autoss:
SO , you are not going to fire this poor guy ,, ya ??
@chutibuti: I'd rather not fire myself also being the owner i'm not sure who i can replace myself with :P
@team teri: I know this is Ozbargain but cmon bruh… "time wasted"? you wasted your own time you knew that there was realistically no way for this to get honored and it was a genuine pricing error. They are already paying for their mistake by having to issue refunds for everyone who ordered.
@Bacons: Future OzBargain code perhaps?
@Bacons: Realistically quite a few people got very cheap drones from Bunnings.
@team teri: Wait wait wait… are you putting Bunnings and this small store in the same category?
Oh this just gets better
@spackbace: I realise that now, that it's essentially a one-person operation. When I placed the order I didn't. Perhaps due to the deceptive marketing that made them appear a lot bigger and more professional than they are.
@team teri:
Give it a rest. It's clear as day you were like everyone else and knew it was a pricing error and took a punt. The punt didn't pay off but it doesn't mean you need to attack the rep/owner. Leave them to pick up the pieces, don't throw the boot in while they're down with the constant whinging and bitching you've shown on here.
@spackbace: If they behave to acceptable standards I won't complain. As I said before: I don't need to product, but I expect people to be honest. Claiming the buyer wanted the transaction cancelled is a lie.
@team teri: They wanted to avoid fees over a pricing error, so they wouldn't lose money.
With everything going on in the country, you'd feel the need for them to fork out fees to eBay, an overseas country, for a pricing error? Seriously?
@team teri: Are you really gonna victimize yourself over "deceptive marketing that made them appear a lot bigger"?
Should it not be obvious that no one should expect pricing errors to be honored?
@Bacons: It's far from obvious. Too long to go into details here, but think about it this way: this site would be all but useless if pricing errors get even more common than they already are (way too frequent imho).
@team teri: I'm not discussing how obvious the pricing error was. I'm talking about how you have different expectations based on the size of a company when it is obvious that you are only entitled to a refund which you should expect and nothing else. People should be thankful for any additional benefit.
@Bacons: When I heard about the pricing error I didn't expect anything more than a refund. If OP wanted to turn this into an opportunity to improve their reputation they could have followed up with good OzBargain special deal, that would have been clever.
Instead they chose to lie to eBay, blaming customers. That I did not expect, and can not accept.
Fine, I'll pay $2.70 for the 10ga roll but not a cent more :)
Cheeky way to collect all those email addresses :)
I was of course aware that you were going to cancel the cable orders.
Then I just got the eBay cancellation with this message inside:
What's totally not cool is that you don't take responsibility for the mistake you made and instead tell eBay we buyers asked to cancel.
I don't like my reputation to be tarnished. Seriously, what were you thinking? That doesn't leave me any other option but to complain to eBay now to set the record straight.