How Do Review Companies Like PrductReviews.com.au Make Money?

I am trying to understand how do such review companies make money?

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ProductReview.com.au
ProductReview.com.au

Comments

  • +1

    I'm sure sponsored content and I think also "filtering" bad reviews for certain brands.
    I just looked at a blender, the first "review" is sponsored and the 1st, 2nd and 3rd place are the same brand as the sponsor.
    1st place: 714 reviews and 656 with a 5 star rating. (91%)
    2nd place: 269 reviews and 252 with a 5 star rating. (93%)
    3rd place: 172 reviews and 161 with a 5 star rating. (93%)

  • +2

    For business you can also sign up their Professional / Premium Business Management Plan from $59/month that gives you more control on how to respond to reviews and analytic reviews.

    • +1

      This is true. It basically means you can engage reviewers, but there's still no ability to filter/delete which makes it OK

  • They charge $$$ to allow businesses to counter negative reviews.

    I have to say that productreview seem pretty balanced and don't seem to welcome just negative experiences, so I do trust their feedback more than other sites (NGE).

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