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Free Coffee with Any Reusable Cup 6/8-2/9 at 7-Eleven

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Free Coffee with Any Reusable Cup 6/8-2/9 at 7-Eleven
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NigelTufnel on 29/07/2019 - 09:26 7eleven.com.au (11220 clicks)
Last edited 06/08/2019 - 10:10 by 1 other user

Just got my morning coffee from 7/11 with by keepcup and was told by the attendant that next month all coffees with a reusable cup will be free. So a whole month of free coffees if you use a reusable cup.

He didn't mention anything about it being only linked to their branded rCups, and I wasn't using one today, so doesn't look like that's the case. But maybe someone associated with the store can confirm.

Offer available only to customers filling their own reusable coffee cup made of multi-use plastic or glass and suitable for hot liquids. Make sure your reusable coffee cup is clean. Not in conjunction with any other offer. Valid to 02/09/19.

Dining & Takeaway Coffee Instagrampost

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7-Eleven

closed Comments

    • neil aus on 02/08/2019 - 11:34

      No, it's a single use cup.

      • Pneen on 06/08/2019 - 09:35
        +2

        This comment chain reminds me a bit of "single use" plastic bags

  • Travelbug on 29/07/2019 - 09:51
    +9

    I overheard this from headoffice supervisor. It can be any cup and not one from the bin outside (Sic) . Thereafter it will be $15 for a month of reusable coffee cups which you purchase in store.

    • placard on 29/07/2019 - 09:55
      +4

      Sorry what's $15?

      • doddsyv1 on 29/07/2019 - 09:58

        So $15 a month for unlimited coffees as long as you bring a reusable cup?

      • JimmyF on 29/07/2019 - 09:58

        a month of coffees….

      • Travelbug on 29/07/2019 - 09:59
        -2

        The coffee cup is $15

        • placard on 29/07/2019 - 10:00
          +4

          I'm so confused. So you can bring in your own keep up and have free coffees, or you need to buy one from 7/11 for $15 to get free coffees? Your initial post says "It can be any cup".

          • mcncl on 29/07/2019 - 10:02
            +2

            @placard: For August I think it can be any cup, then Sept 1 onward it has to be one of their own?

            • placard on 29/07/2019 - 10:04
              +1

              @mcncl: What, so every month you need to buy a new keep cup from them??

              How will they know you're not using last month's keep cup? How do they charge you this $15 per month and check to know if you've paid it or not?

              • NigelTufnel on 29/07/2019 - 10:10
                +1

                @placard: I think they're saying. For August any reusable cup with get a free coffee. From Sept on any refill in their own branded rCup will be free. Not that you need a new cup every month.

                • t_c on 29/07/2019 - 10:20
                  +11

                  @NigelTufnel: That would mean free coffee for life after purchasing 1x $15 cup. I dont think thats right.

                  • mcncl on 29/07/2019 - 12:48
                    +1

                    @t_c: Sorry, I mean with a $15/month fee. :)

              • andyhui01 on 29/07/2019 - 10:19

                @placard: I think the logical way to do it is everytime you buy a Reusable cup for $15, you get some voucher (Card or in App) which the shop can scan everytime you buy a coffee which is valid for 30 days.

                • placard on 29/07/2019 - 10:19
                  +17

                  @andyhui01: Does seem wasteful to have to buy a new keep cup every 30 days.

                    • ak47wong on 29/07/2019 - 10:33
                      +53

                      @jelko:

                      illeterate

                      • chymb on 01/08/2019 - 10:49

                        @ak47wong: Do you think it’s possible, if not probable, that THAT is the joke and you (and the 37 likers) missed it?

                    • placard on 29/07/2019 - 10:43
                      +17

                      @jelko: Oh the irony!!!

                      • chymb on 01/08/2019 - 10:50
                        -1

                        @placard: Do you think it’s possible, if not probable, Alanis, that THAT is the joke and you (and the 17 likers) missed it?

                  • Lancerx on 30/07/2019 - 01:16

                    @placard: Still better than unrecyclable cup every day

                  • Bundao on 30/07/2019 - 10:09

                    @placard: Not wasteful if you find your old cup a new home :)
                    Donate it to the local thrift shop, they'll get a buck or two for it, and you keep getting $15/month unlimited coffees..
                    Going through mugs that quick they'll need little more than a rinse too, saving on dishwasher space or dishwashing liquid!

          • ivegan on 29/07/2019 - 10:48
            +1

            @placard: You are so confused; you need a hit of coffee.

    • chriise on 29/07/2019 - 10:30
      +1

      Monthly coffee subscription. Nice.

  • joustah on 29/07/2019 - 09:53
    +2

    Oh boy. I was really going to try and drop that afternoon coffee…

    • capslock janitor on 29/08/2019 - 15:40

      Can you tell me how to use the machine. Or video

      • GreenGuava on 29/08/2019 - 19:10
        +1
        1. Put cup under coffee spout
        2. Select milk type (only required if you want low fat as the default is full cream)
        3. Select coffee size - $1 regular, $2 large or $3 super
        4. Select coffee type - short black (only available in $1 regular size), long black, latte, flat white or cappuccino
        5. Enjoy! ☕
        • capslock janitor on 29/08/2019 - 19:34

          Thank you. Click it all one after the other then machine works, or machine does it's thing each click?

          • GreenGuava on 29/08/2019 - 19:48
            +1

            @capslock janitor: The machine will only start once you select your coffee type.

            It's pretty straight forward to use to be honest. Just take your time, read the prompts on the screen and you'll be fine!

    • gandalfthegrey on 29/07/2019 - 10:21
      +11

      I laughed

      Thank you

    • shoppe on 29/07/2019 - 10:50
      +8

      It seems the slurpee generation has all grown up.

      Did they specify a maximum cup size?

    • WhyAmICommenting on 29/07/2019 - 11:01

      Multipurpose! A bucket, who would have thought?

      • GaryG on 29/07/2019 - 13:03

        Might be hard to fit under the spout. ;)

    • try2bhelpful on 29/07/2019 - 13:02
      +3

      Reminds me of Fry from Futurama when he drinks the 100 cups of coffee. Tell me when you go supersonic vibration.

    • whodidthat on 29/07/2019 - 13:51
      +1

      Awake for life.

    • EvilPan6a on 29/07/2019 - 14:36

      Lol

    • footyboy on 29/07/2019 - 14:37
      -1

      You've used that line before.

    • idonotknowwhy on 06/08/2019 - 10:55

      Slow internet here, took a while for the image on that page to load, which made it all the more funny for me!

  • weebok15 on 29/07/2019 - 10:04

    bring an office mug

    • John on 29/07/2019 - 10:37
      +7

      Or pour the coffee straight into your mouth

    • weebok15 on 29/07/2019 - 11:03
      +5

      7-Eleven should introduce communal work space and tables…host a meeting there everyday for a month

  • melbourne guy on 29/07/2019 - 10:08
    +3

    Sounds like a great deal but I get the feeling it's possibly too good to be true. That would be a lot of profit they will be forfeiting to give out free coffee for anyone with a reusable cup for an entire month! I'm interested in the $15 unlimited coffee pass if that ends up being true though.

    • NigelTufnel on 29/07/2019 - 10:14
      +6

      I dunno. I get a coffee almost every day from 7/11 but never actually pay for the coffee itself. I either use a free coffee voucher for locking in, or a free coffee with a muffin purchase. I know that's not the same as completely free coffees, but this would be mostly to get people in the door and hoping they buy something else with a higher profit margin that the minimal profit missed out on the $1 coffees.

      • kudoz on 29/07/2019 - 10:18

        Where you getting the vouchers from out of curiosity?

        • The Wololo Wombat on 29/07/2019 - 10:50

          7/11 fuel app. One per month for locking in fuel.

          • NigelTufnel on 29/07/2019 - 10:57
            +1

            @The Wololo Wombat: Yeah, plus you sometimes get random free coffee vouchers for inconvenience. I was given one last week because I had to wait an extra 20 seconds to check out as the guy was topping up the milk. My local seems to give them out willy-nilly.
            Also, I think there was a month around easter where they gave a voucher for free coffee that lasted a few weeks.

            • placard on 29/07/2019 - 11:08
              +1

              @NigelTufnel: I think they need to keep up the competition as Shell and United (with a Pie Face) are also offering $1 coffee now.

              I've tried Shell and United and their $1 coffee is as good as 7/11.

              • NigelTufnel on 29/07/2019 - 11:21
                +1

                @placard: Yeah, my local Caltex also offers $1 coffee. Though the $1 seems a fair bit smaller than 7/11, and my the one time I tried I didn't think it tasted as good as 7/11.

            • The Wololo Wombat on 29/07/2019 - 12:09

              @NigelTufnel: Yea, I've literally gotten 10 free ones in a row - the lady gave me 7 vouchers and then kept saying "oh, don't worry about it this time" when I tried to use them haha!

        • tout va bien on 29/07/2019 - 10:54

          7/11 calls them "offers". They show up in the "My Offers" section in the 7-Eleven Fuel app.

    • Chazzozz on 29/07/2019 - 10:58
      +4

      Profit? I hardly think they'll lose out. If anything, they're losing profit already as the coffee is a loss-leader. You're talking about a company that sells a regular coffee, with milk and sugar included, for only $1 - they're using it as a drawcard to get people to buy other things, notably the Krispy Kreme doughnuts which are conveniently placed right next to the coffee dispensers and the hot foods or sandwiches right next to the cash register.

      • NeoX on 29/07/2019 - 11:18
        +9

        Actually I think their coffee makes a lot of profit.

        Let say average price of 500g coffee beans $20
        1 show about say 7g coffee. So 1 cup you'll use $0.28

        1 small cup 245ml say 5c a cup.

        flat white milk to coffee ratio 1:4
        2L Milk at $2, 1 cup coffee uses 196 ML so $0.20

        Adding all that up the cost of 1 small coffee is $0.53.

        They charge $1. That's 82% profit on a coffee.

        That's VERY profitable. This is based on assumption of the cost price which for them buying in bulk probably even cheaper. Note no staff is required, just the machine.

        • NigelTufnel on 29/07/2019 - 11:23

          Adding all that up the cost of 1 small coffee is $0.53.
          They charge $1. That's 82% profit on a coffee.

          Huh?

          • King Tightarse on 29/07/2019 - 11:36
            +1

            @NigelTufnel: It's actually 89% profit based on his guess-T-math
            (100% profit on 53c is 53c)
            So 89% of 53c is 47c to make a $1 total

            EDIT plus everything below :)

          • I Smell Pennies on 29/07/2019 - 11:41
            -2

            @NigelTufnel: lol I was also like huh xD

            If the total cost is 53c and they charge $1 then profit is 47c, or 47% profit

            • antler on 29/07/2019 - 13:03
              +2

              @I Smell Pennies:

              If the total cost is 53c and they charge $1 then profit is 47c, or 47% profit

              No, it's not 47% profit, it's 89%! That is: 0.53 * 1.89 = ~1

        • JohnHowardsEyebrows on 29/07/2019 - 11:26
          +16
          • Capital and maintenance costs on such high volume machines.
          • Electricity costs (making steam for the espresso and heating the water and milk is energy intensive).
          • Constant attention required from staff.
          • Very high wastage of cups and lids and coffee.
          • Shelf space which would otherwise be used to display other merchandise.
          • John on 29/07/2019 - 11:56
            +1

            @JohnHowardsEyebrows: Go home, John Howards been looking for you

          • antler on 29/07/2019 - 13:05

            @JohnHowardsEyebrows: Yeah, these are the bigger costs. Maintenance of the machines don't come cheap, nor does the electricity.

          • idonotknowwhy on 06/08/2019 - 10:57

            @JohnHowardsEyebrows: And at certain stores, the homeless people who walk in, make a coffee, fill it with sugar, and then walk out without paying, unconfronted…

        • shoppe on 29/07/2019 - 11:58
          +2

          There certainly isn't 200ml of milk in a cup of coffee. When you press the milk button mostly water comes out.

          Your price for coffee beans seems very high. I would say buying in bulk it couldn't cost 7/11 more than about $5 for 1kg.

        • Cheeper on 30/07/2019 - 12:56

          Those coffee machines they use are not cheap… ask a 7-11 franchisee what they cost.

        • MISSMAC on 08/08/2019 - 22:14

          Factor in the cost of the machine, machine maintenance, the electricity it uses all day 24/7 and they wouldn’t be making much of a profit. I think it’s pretty clever to introduce the bring your own cup for free coffee idea… they save money on cups and I’ve filled up there instead of Caltex this week so I could get the coffee.

      • noob999 on 05/08/2019 - 19:11

        There is good profit on $1 coffee, but 7/11 also sell $2 and $3 coffee and they are not 2 or 3 times in size for a constant profit margin.
        There is actually a huge profit on the $2 and $3 coffees.

      • augernised on 06/08/2019 - 11:37

        My guess is the intention is just get people to stop in for fuel. If you commute an hour to work and pass 10 gas stations you'll stop at the 7/11 now since you get a free coffee.

    • serpserpserp on 29/07/2019 - 20:15
      +1

      Profit? I'd say offering $1 coffees is a loss leading strategy already. At least this way they don't have to pay for the throw away cups which might actually make this more profitable for them.

    • Sage on 03/08/2019 - 17:03

      a lot of profit forfeiting? the coffees are a dollar a pop. that's not a lot of money.

  • Noobmaster69 on 29/07/2019 - 10:11
    -1

    oh yeah!

  • tonydav on 29/07/2019 - 10:13
    +1

    I've been thinking about getting one of the rCups. Will give this a go. Like their coffee. But I stop the last cm or so of hot milk and add 1/2 cm of cold milk as think it's way to hot and a bit too week as standard.

    • ATangk on 29/07/2019 - 10:37

      That depends on the 7-eleven store. Sometimes they aren't hot enough, but those hot ones are great for road journeys.

  • Javin on 29/07/2019 - 10:14
    +1

    Any deal on keepcup branded cups?

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