Part of the boxing day sale at EB. Great price for the game if you haven't picked it up yet.
Non steelbook version is available for the same price: https://ebgames.com.au/pc-235196-The-Evil-Within-2-PC
Edit 19/2/2019: Deal still on but click & collect only and with very limited stock.
Was also part of their Black Friday weekend sale and immediately after that part of the Christmas Sale for 4 weeks. Now Boxing Day. New Years next? Indefinite sale?
They either have a ton of stock or people just aren't interested even at this price. Maybe they'll eventually drop it to $5. Seemed to work for Harvey Norman and Amazon.
I bought it for $5 and after having played it I think even at $9 it's still a good deal.