I am choosing Android based on I get better bang for buck, get bigger storage (microSD), and have access to its internal storage (like Windows).
Perhaps my primary reason of the above is Price. I can't afford Apple pricing.
What is your primary reason?
Edit: interesting result. I thought the highest vote would be on Price or Value.
Curious how you perceive value for money? The initial outlay is slightly less but the retained value of an Apple device will be much higher than a Samsung one after a year or two of use. Also their strong stance on privacy and not farming/selling your data has a value for some people. What's your perspective?