Looking for Credit Card Options

123456K on 16/07/2018 - 20:52
Last edited 16/07/2018 - 21:07 by 1 other user

Hi,

I am working on an assignment with the objective to attract potential customers to apply for a credit card.

When shopping around for credit card options from different financial institutions, what features would you be looking for?

Also, what type of campaign/wording/advertisements would draw you towards the application - mainly via online?

If you were to apply, why are you wanting a credit card? What alternatives are there to credit cards?

:)

• 

  May4th on 16/07/2018 - 20:59

  +6

  1. signup bonus, bigger the better
  2. upfront fee as little as possible
  3. min. spend as little as possible
  4. card is easy to close
  • 

    HighAndDry on 17/07/2018 - 16:42

    /5. Balance transfer facility.

    This by itself would attract dozens of people who're basically churning (albeit legally).

• 

  Godric on 16/07/2018 - 21:10

  Free

• 

  taoz on 16/07/2018 - 21:44

  +1

  Massive cashbacks

• 

  blutek on 16/07/2018 - 22:01

  +1

  . Call Centre in Oz not offshore.
  . 100k signup bonus frequent flyer points.
  . Annual fee exemption or fee reduction for Year 1.
  . Reward points for spending
  . Free Travel Insurance
  . Two airline lounge invitations

• 

  blutek on 16/07/2018 - 22:05

  "If you were to apply, why are you wanting a credit card?"
  . collecting frequent flyer bonus points.

• 

  AppleLime on 17/07/2018 - 07:33

  +1

  Lifetime free annual fees
  No surcharge for overseas shopping
  Free travel insurance
  Free lounge invitations
  Free one way transport from airport to home
  Free supplementary card
  3x reward points

  • 

    mbck on 17/07/2018 - 09:28

    lol

  • 

    HighAndDry on 17/07/2018 - 16:42

    If you have networth in the high 9 figures…. maybe.

  • 

    May4th on 21/07/2018 - 18:42

    sounds like amex centurion, minus the annual fee

    • 

      T-man on 21/07/2018 - 22:41

      Centurion has FX fee on overseas transaction.

  • 

    Samsungnote10 on 21/07/2018 - 22:39

    If I never had to pay back any of my purchases, I'd sign up me and everyone in my extended family including pets