I believe this would be the cheapest price offered for a hub and 3 hue colour bulbs
The bridge sells on its own for around $80 (realistically it's worth around $40 imho) which makes the bulb around $40 each with Amazon20. At this price range, I'd favor this over lifx and xiaomi
B22: https://www.amazon.com.au/dp/B076CZHSMS
E27: https://www.amazon.com.au/dp/B0769J8LHZ
Enjoy
The individual bulbs are also down to $49.99 for B22 and $44.99 for E27 (these are the listed prices - no discount code needed). Both were about $90 until very recently.
B22: https://www.amazon.com.au/dp/B076CZHSMS
E27: https://www.amazon.com.au/dp/B0769J8LHZ