Saw this at Bunnings Springfield, QLD today with plenty of stock left. It is only the Warm White colour at this price, the cool white/daylight is normal price. No idea whether they are priced like this at other stores.
Works out to $1.875 each, so super cheap IMO. They seem pretty beefy in terms of heat dissipation and have a little bit of light leak out of the sides as they tend to stick out more than any other MR16's I've seen.
RRP is apparently $15 according to the bunnings website: https://www.bunnings.com.au/osram-7w-led-dimmable-mr16-globe…
Previous deal:
https://www.ozbargain.com.au/node/302593
Got some of these a few days ago ($8.01 at Bunnings Logan Rd (Qld)) as they are dimmable. Swapped out the 50W halogens, but these dim down, but not up again. Also a couple do not start every time. Need to turn the power off/on a few times to get them going. The old halogens dimmed fine, so not sure if the LEDs are not compatible with the transformer. YMMV