Was looking for a mothers day gift and already saw the Philips Moisture Protect Dryer as great value at $59.20 with the '20% off select Beauty Appliances and Personal Care products' promotion and the AMAZON20 code for 1st purchases.
However, Philips is also doing a promotional 'Mothers Day' Cashback offer as well, lowering the overall price down to $39.20
https://www.philips.com.au/c-w/promotions/beauty-motherday-c…
For sake of comparison, DJs and HN are advertising the dryer at $99 AFTER cashback.
showing $99, even with cash back cant get anywhere near the price you have quoted