Jb have this listed as "on sale" at $4498 which is $1000 off the "ticket price" of $5499
Sony website have it listed as "top seller" at $5499 which is a $1000 off their "ticket/rrp" price of $6999
Harveys have it at $6495
If you have access to the usual 7.5% JB vouchers this brings the price to $4160.
Too much for a TV that will be half the price in 1 year.