From the email I received:
We've extended our Black Friday Buy 1, Get 1 Free special all weekend long! Just add 2 items from our wide range of style, wash, shave, apparel,
accessories, and limited edition Classic Christmas Collections to your cart, and when you head to the checkout you'll get the cheapest item completely free! This offer is available for a limited time only and while stocks last. Start your Christmas shopping early and save big with Uppercut Deluxe.
T&C apply. Free item will be of equal or lesser value.
No specific end date listed but it's a "Cyber Monday" sale so assuming it's midnight tonight.