What Is The Actual Reason behind Lululemon and Lorna Jane Sizes?

[Deactivated] on 14/11/2017 - 19:19
Last edited 17/11/2017 - 22:59 by 1 other user

What is the REAL reason why brands like Lorna Jane and Lululemon don't stock bigger sizes?

The stats say that something like 50% of people are overweight - that the average size of the Australian female is 14-16 (not exact but roughly).

Lululemon says it caters to AU16 - but there is much discussion on how these are a small fit, more like an actual AU12.
Lorna Jane is the same.

Is it just a status thing?

I know that people have been crying out for these brands to stock bigger sizes - even marginally bigger sizes. And after all an actual size 14-16 isn't necessarily overweight.

Why don't they do this given this demand would increase their bottom line?

Edit: I'll add that I'm not just talking size 20plus, but actual size 14 or 16 in Australia. Amy Schumer was called plus size by a magazine, which she clearly isn't. I think she would only just fit into these clothes. I think they're similar but slightly different issues.

Ashley Graham is considered plus size.
Lululemon clothes would not fit her either.
http://www.dailymail.co.uk/tvshowbiz/article-5083977/Ashley-…

No fat shaming please.
Telling someone it's not healthy to be fat is not fat shaming. It's all the anger, hate, you're a lesser person and don't deserve all the good things life has to offer that's fat shaming.

Edit again: Sorry to airal3rt. I'm in a pretty bad place from prolonged abuse and I can't handle aggressive men very well. I overreacted. Sorry :/

Fashion & Apparel

Comments

  • jonathonsunshine on 16/11/2017 - 14:01
    +3

    I legit thought that stuff all came in one size only. Was just stretchy…

  • Gotchacha on 16/11/2017 - 14:46
    +3

    Can I play devil's advocate for a second to prove this isn't a 'fat shaming' issue? What about brands that don't make their clothes small enough? Should I complain to them because they use vanity sizing and their size 6 pants are actually a big size 8 (and sometimes verging on a size 10)? For example, Country Road make some lovely clothes, but their sizing is renowned for being way off. It's annoying, but you suck it up and go to another store.

  • MrMoo on 16/11/2017 - 14:47
    +3

    Thread too long didn't read most posts but I read about this a few years ago.

    They do it for the brand image. It's the same reason Abercrombie & Fitch and other stores do it. The skinnier girls wear it, guys love it and make other skinnier girls interested in buying it.

    To give you another analogy, there are clothing brands out there targeted to trendy teenagers or young adults. Now imagine if their dads and mums started wearing it. Lol no one wants to wear what their mums and dads wear.

  • [Deactivated] on 16/11/2017 - 15:42
    -6

    Hi, i'm from Marketing at Lorna Jane.

    A few years ago we stocked a dress that was for people of normal size. Before we knew it some chick on instagram that our core market considers overweight (hereafter "fat chick") started wearing our stuff, and it started to go viral and we were worried our brand would become associated with fat chicks, which in our market is death. We only managed to kybosh the whole unfolding calamity by paying out the insta-star, but there wasn't a moment to lose. As a retailer committed to the bulimia market it would never have worked for us. Luckily i was there, on the ground, and virtually saved our brand. My bonus was massive that year.

    This message disapproved of by AngryChicken

  • obsolet on 16/11/2017 - 16:52
    +1

    I think the answer has been given by now plenty of times: the brands mentioned do not want an association with that segment of buyers.

    On the other hand, there are other active-wear brands that decided to cater for larger sizes, as shown here.

    There is also a lot of commentary in this thread about brands that sell goods at high prices to achieve exclusivity.

    They are called Veblen goods - and that link has a few other related concepts that may cause some a-ha moments.

    • [Deactivated] on 16/11/2017 - 17:35

      Thanks floppydesk :)

  • Illian on 16/11/2017 - 17:18
    +3

    I don't have anything to say on the topic other than brands like this cater the majority, who are not overweight. I do have issues with your hilariously wrong facts though. 'Amy Schumer was called plus size by a magazine, which she clearly isn't.' sorry but she clearly is and is happy to be so you have no reason to be defending her weight. Also, even in America, land of the fat, they won't hit 50% overweight until about 2030 by current projections, Australia is obviously much less overweight than the US so between 20-30% here is more likely. I'm guessing what you've read has mostly been in places trying to push fat acceptance and so have no issue presenting their false opinions as fact.

    • [Deactivated] on 16/11/2017 - 18:00

      Amy Schumer definitely had a problem with being called plus sized: https://www.youtube.com/watch?v=Dh9aNEKrw2U

      Overweight statistics: http://www.abs.gov.au/ausstats/[email protected]/Lookup/by%20Subject/…

      • GetOffMyUnicorn on 16/11/2017 - 18:20
        +3

        Amy Schumer has a lot of problems period.

        • [Deactivated] on 16/11/2017 - 18:22
          -2

          You sound plus size.

        • GetOffMyUnicorn on 16/11/2017 - 18:25
          +2

          @AngryChicken I used be fat but now I'm at my ideal weight. Thank you for your input.

        • [Deactivated] on 16/11/2017 - 18:26
          -3

          @GetOffMyUnicorn: I used to be my ideal weight but now i'm fat. Thank you for your thumbdrive.

        • GetOffMyUnicorn on 16/11/2017 - 18:36

          @AngryChicken: righto mate

    • Tyrx on 16/11/2017 - 18:24
      +4

      Australia is obviously much less overweight than the US so between 20-30% here is more likely

      If only that were true…. "In 2014-15, 63.4% of Australian adults were overweight or obese (11.2 million people) [Source: ABS]"(http://www.abs.gov.au/ausstats/[email protected]/mf/4364.0.55.001). There was recently an OECD report published that placed one-in-four Australian adults as being obese.

      I've spent some time in Europe for work, and there's such a massive difference between what is perceived as being overweight and obese between us and them. What people would call as being "slightly overweight" in Australia would be classified as very obese in Europe.

      • [Deactivated] on 16/11/2017 - 18:25

        That's so true.

      • [Deactivated] on 17/11/2017 - 14:10
        +2

        Wait till you go to Asia

      • Illian on 17/11/2017 - 16:32

        Wow, I seem to have gotten overweight mixed up with obese in the stats! My lord, that makes everything so much worse :(

        I've heard from my Husband that whole families are shamed for having a fat child in China/HK.

  • [Deactivated] on 16/11/2017 - 18:05
    -1

    Seems pretty clear whats happening.
    It just didn't make sense because so many women NOT plus sized wanted them, and even those who are plus sized.
    But I think it's changing now.
    https://www.mamamia.com.au/lorna-jane-plus-size/

    And also, saying "being overweight isn't healty, healthy should be our aim" - is not fat shaming. Saying you're lesser as a human and don't deserve good things is fat shaming.

    • Ten on 18/11/2017 - 09:14

      Well, if they do start making plus sized clothing it will work in their favour too. More large people will be wearing super tight clothing in public which will then cause people to lose their appetite. This leads to skinnier people and more sales. Smart move.

  • OzzyOzbourne on 16/11/2017 - 18:17
    +4

    Why doesn't businesses x do y when I want it and it makes sense to me that they should do it?

    You could choose anything and ask the same of any business.

    There are plenty of other places to shop anyway.

  • Laurenlauren on 16/11/2017 - 19:24
    +2

    Not sure if anyone has linked it already but there's a Huff Post article regarding this.

    TLDR: bigger sizes cost about 30% more in materials and it doesn't suit the brand image.
    article

    • [Deactivated] on 16/11/2017 - 21:00

      Thank you.
      But there's a big difference between size 22 and Amy Schemer you know.

      • Laurenlauren on 16/11/2017 - 22:16
        +2

        Where does Amy come into it?

        • [Deactivated] on 16/11/2017 - 22:30

          A magazine said she was plus size and she didn't like it - because she isn't.
          And I don't know if she'd be able to fit into lorna jane clothes. Maybe borderline.
          Thanks for that huffpost link. That pretty much got it in a nutshell :)

  • kasp on 16/11/2017 - 21:37
    +7

    Amy Schumer is plus sized.

    Its funny I work out alot but recently been eating and drinking too much so I am a pretty solid guy with a few extra kilos. Everyone thinks I am average lol when really I am a bit of a fat guy with some muscle. No just now people think morbid obese is obese, obese is overweight and overweight is normal.

    I am not worried I will lose it quick enough(just been slack the last 6 months) but yeah its crazy how low the bar has dropped.

  • syousef on 16/11/2017 - 21:42

    Simple marketing. You can't get someone to pay 3 or more times what some shitty item of clothing is worth if they associate it with being fat and fat people. (Almost) no one wants to be fat. Including fat people. It's the same reason you'll be shunned or even asked to leave a boutique store if you're overweight. No one wants you in their shopfront.

  • BumbaT on 16/11/2017 - 22:02
    +4

    Spandex can only stretch so much…

    • syousef on 16/11/2017 - 22:58

      Same goes for mental health.

  • diazepam on 17/11/2017 - 00:01
    +3

    if Lorna Jane uses similar sizing as 2XU… a 14 is an XL.
    I can tell you now that you're probably obese or overweight in terms of BMI (i.e. something much, much more solid to go by than what you believe in).

    • Beansbeansbeans on 18/11/2017 - 14:42

      Nah to be fair, one of my friends is pretty tall and she’s about 60kg but wears a 14 at target. I was pretty shocked because I know I’m heavier than her, but also a lot shorter and wear an 18-20 at target. Around that size range of 12-16 I don’t think you can make a definitive statement about weight.

  • frostman on 17/11/2017 - 10:12
    +1

    Let's be honest, No-one else really wears Active Wear as much as Australians do because we're approximately 50 years behind in fashion and anything remotely close to elegance.

    If I wear my Navy Chinos, a Long Sleeve White Shirt, Brown Belt and some nice Brown Leather shoes on a weekend stroll, I stick out like a sore thumb because 90% of the people around cafes, open plazas, shopping, are wearing Sports clothing, Tracksuits, Shorts or Active Wear.

    My collection of dress shoes, chinos, shirts just sit idle until a wedding or function is around.

    The only time you see people half dressed is occasions like Melbourne Cup.

    Go to Italy and London, when I was strolling down Jermyn St, the guys there were walking around in nice suits.

    Obviously people like Lorna Jane cashed in on the collective stupidity of people here, as a result her company is worth $500 Million as of 2016 for selling Lycra with barely any design required.

    • theguyrules on 17/11/2017 - 10:59
      +10

      Navy Chinos, a Long Sleeve White Shirt, Brown Belt and some nice Brown Leather shoes

      Clearly a leader in male fashion.

      • frostman on 17/11/2017 - 13:36

        Clearly a leader in unwarranted sarcasm

    • pegaxs on 21/11/2017 - 08:57

      Oh yeah, me, I was wearing navy chinos and white shirts “before” they were mainstream. And I just have to tell you about my favourite focaccia and craft beer place… you won’t have heard of it…

      Think I’ll skip the chinos and white shirt look this time around.

  • poiuy1234 on 17/11/2017 - 11:33
    +3

    OP, did you know that Louis Vuitton doesn't reduce the price of their bags and instead destroys unsold merchandise?

    Why? To maintain its exclusivity.

  • 2ndeffort on 17/11/2017 - 15:20
    +5

    I am an overweight middle aged man that loves nothing more than dressing up in lycra and riding my bike. Cycling clothes are typically designed for anaemic vampires so stretching them over my frame normally isnt pretty….and you know what….I could not care less. I've heard every joke about how bad people like me look in lycra along with all the rubbish about paying rego and holding up traffic, i'm not in the Tour De France etc etc and you know what? I could not give a flying flower. I know I look bad but it is comfortable, anybody outraged at lycra stretched over a flabby middle aged white guy on a bike feel free to look elsewhere, I'm not forcing you to look at me, how about you concentrate on the road to avoid killing me. the thought that i should either not ride my bike or that I should dress up in uncomfortable, impractical or ill fitting clothes to appease random strangers that might look at me as they drive past is ridiculous. If somebody in a car wants to laugh at me and pass judgement, go for it i say, even wind down your window and make a hilarious wisecrack, I've heard them all before and all I hear is a drone as the wind rushes past. I'll even give you a thumbs up for your abusive effort even though I normally cant hear a word you say!

    Any of the slings, arrows and abuse about body shape only hurts if you care. if you genuinely, like me could not care less what people see then it doesnt hurt at all.
    Take that attitude to your sportswear purchases and your online interactions and not only is it easier to find clothes you like, its also much easier to deal with trolls and abusers.

    • [Deactivated] on 17/11/2017 - 15:39

      So good :)

    • anastasiastarz on 20/11/2017 - 03:42
      +1

      I heard the club is called MAMIL? XD Now that I think of it I only see cyclists is lycra riding bikes and not brunching with no bike in sight.

      • 2ndeffort on 20/11/2017 - 11:14
        +1

        Cycling clothes tend to be comfortable on the bike, not so comfortable off the bike, definitely not lifestyle clothing.

    • frostman on 21/11/2017 - 09:58
      +2

      Any of the slings, arrows and abuse about body shape only hurts if you care. if you genuinely, like me could not care less what people see then it doesnt hurt at all.

      How about you do care and fix the very problem people are pointing out you,

      • 2ndeffort on 21/11/2017 - 11:21

        I can only assume from your insinuation that you think i am morbidly obese? I am no longer as svelt as I once was but I am probably not what you are assuming me to be. For my age I am very active but I exercise because I enjoy it, not because I want to look good. I train several times a week and watch what I eat……….not because I care what I look like or because I give a stuff about being appealing to anyone else's eyeballs, but because I care about my power to weight ratio for cycling. I have to drag every extra Kilo up each hill and it slows me down. that to me matters more than being appealing to anyone's eyes. I still play competitive Soccer in a team (albeit in a low division now) over winter (despite being the wrong side of 50) and being overweight just causes me all sorts of injuries that i struggle to recover from. I need to watch what i weigh because i still love playing soccer and weighing too much mean I would have to give it up. I love skiing both here in Australia and overseas and whilst not as obvious as the other two, being unfit and overweight makes it harder, especially in places at altitude like Colorado. I do 3-4 large charity bikerides a year that normally involve 6-7 hours or more in the saddle, carrying more weight or being unfit would literally make these things i love just impractical and undoable.

        In much of this I participate with some extremely fit people much younger, thinner and fitter than myself. I ride bikes regularly with National Race Series athletes (who normally leave me behind when we hit the hills) but people still drive past shouting abuse at them over wearing Lycra and these are 20 something national level athletes with single figure body fat %.

        I also ride with a guy that has lost over 30 kilos. 3 years ago he couldnt walk up a flight of stairs and now he looks like he is a different person. You cant keep him off a bike and out of his lycra. He would be riding 3-400 kms a week and his doctor tells me he now has the same stats as someone 20 years younger than his true age. He still gets abuse about being a MAMIL!! I know, like me he couldnt care less what people thought, he could have stayed indoors, not exercised and stayed fat but he chose to get out, get active and fix his life. If he was worried about being abused or judged he would still be where he was 3 years ago.

        Every year i do the 'Around the Bay in a Day' Charity Bikeride. Last year i was riding with a group of fairly serious cyclists and we were in a paceline heading up a hill somewhere in Mt Martha. it wasnt a steep hill by the standards of the guys in our bunch but was probably a serious challenge for folks that dont ride much. We were passing loads of people on the way up and we passed a large islander guy on a mountainbike. He would have weighed maybe 200 Kgs and was barely moving, we flashed past but he was hard not to spot. When we stopped for a coffee later everyone was talking about him and I expected these super fit guys to be demeaning or joking about him but all everyone was saying was what a great effort and well done and how brave this guy was to take that hill on, some of the guys saying this would barely have noticed the hill in question as they literally ride hills like these 5 days a week. I wonder how many people driving past in cars had the same attitude.

    • HighAndDry on 21/11/2017 - 11:19

      Any of the slings, arrows and abuse about body shape only hurts if you care.

      True, and this doesn't apply to you since you ARE exercising, but illnesses like diabetes and heart disease will kill you just as dead whether or not you "care" or not.

      • 2ndeffort on 21/11/2017 - 11:30
        +1

        I have literally ridden on a long charity bikeride with a guy that had a heart attack, fell off his bike and died on the road in front of us. He was nowhere near the biggest guy in the group, was a fairly normal sized guy but he hadnt trained much in the leadup and unfortunately, 200 Kms in a day with zero training coming from a sedentary background is a recipe for disaster.

        Guys, dont get me wrong here, I am not promoting obesity, i am promoting encouragement. Dont be so quick to judge. If there are overweight people wanting to get out and get fitter we should all be encouraging them and helping them not laughing at them and making jokes. The journey of a thousand miles starts with just one step. When i was in the Army I was young, fit and literally couldnt put on weight if I tried, I would probably have been very quick to judge people back then. Now i am older, wiser and more forgiving and realise that the best thing you can do for people is encourage and help, not criticise and demean.

        • HighAndDry on 21/11/2017 - 11:37
          +1

          If there are overweight people wanting to get out and get fitter we should all be encouraging them and helping them not laughing at them and making jokes.

          I agree completely. I may be harsh sometimes, but I don't think I've ever just insulted or made fun of people. What I do disparage are people who try to make excuses for why they don't exercise or look after their health - because that's the opposite of encouragement. Again, I'm not the most motivated person, and giving people who lack willpower excuses? That's just going to lead to them never getting up and putting in the effort needed to be and stay healthy.

          To add to that, specifically in regards to this thread:

          1. I also dislike any kind of entitlement mentality, so here, the thought-process that "I want this, so shops should have to make this and sell it and if they don't, they're wrong/bad," and

          2. I look down on victim-mentality, so I oppose any kind of "woe-is-me, why is the world so unfair to me" type whinges. It's not even that it may not be true, it's purely that it's not productive in any way, shape or form (pun not intended). The world is what it is, you can only do what you can.

          3. Continuing from 2 ^ , rationalizing someone's OWN bad actions because of perceived victimization, which OP did (but to her credit, she then conceded it and apologized for it). But you can see if people do bad things because of others' perceived bad things, that leads to a bad cycle.

  • MrB on 17/11/2017 - 19:57
    +2

    No fat shaming please.

    I see you took this part out. So you're okay with fat shaming?

    • GetOffMyUnicorn on 17/11/2017 - 20:29
      +1

      Good spot MrB!

    • [Deactivated] on 17/11/2017 - 22:53
      -1

      No. I just deleted a bit so I could simplify things so people could read it easier.
      I'll put it back.
      Telling someone it's not healthy to be fat is not fat shaming. It's all the anger, hate, you're a lesser person and don't deserve all the good things life has to offer that's fat shaming.

      • GetOffMyUnicorn on 17/11/2017 - 23:03
        +3

        Just the 8 edits so far……

        • [Deactivated] on 17/11/2017 - 23:23
          -1

          GetOffMyUnicorn - I don't dislike you. Can you stop trolling me.

        • [Deactivated] on 18/11/2017 - 23:46
          -1

          Why not 16?

        • GetOffMyUnicorn on 21/11/2017 - 04:51

          @DisabledUser177650: 16? Really?

  • Omitsukasa on 17/11/2017 - 20:44
    +6

    The issue I have with OP is that she seems to push for fat acceptance and normalise fat as the new standard. Just because the average population is fat does not mean the standards should be compromised and have things changed to cater to them. It won't be beneficial to anyone's health, nor to the government's budget.
    Like mentioned by someone else previously, overweight is now seen as normal; obese is now overweight; morbidly obese is just obese.

    Amy Schumer is overweight and a plus size… No denying that.

    • [Deactivated] on 17/11/2017 - 23:38
      -5

      I agree, overweight has become normal and obese overweight.
      I just think there are bigger issues at play than simple clothing availability.
      And how is overweight people having nice workout clothes, and being part of a culture that values exercise and wellbeing a BAD thing?
      It's kind of THE thing you want to happen.
      Exercise and health and yoga becoming mainstream.

      And f it - overweight people deserve to have nice things to wear whilst they're losing weight and in general.
      And size 16 isn't necessarily that overweight.
      And Amy Schumer in this photo - is not overweight.
      http://i0.wp.com/radaronline.com/wp-content/uploads/2016/05/…

      • Omitsukasa on 18/11/2017 - 09:07
        +3

        I agree, overweight has become normal and obese overweight

        And what has normal become now? Skinny? We don't want a healthy weight to now be considered skinny.

        I agree that larger sized folks should have nice clothes too, but you need to figure out what looks good on you, e.g if you have elephant arms you shouldn't wear sleeveless. I would never wear a plunging neckline top as I know I can't carry it. That's probably the reason these brands have been reluctant in offering plus sizes, they would need to have designs specifically made for plus women.

        As for Amy Schumer, I still think she's overweight in the photo. You're using the new standard and I'm using the old.

      • Ughhh on 18/11/2017 - 11:35
        +3

        She's overweight, you can see where there's excess fat.
        Idk if you're saying these things to make yourself feel good and "normal" size.

      • Aneurism on 18/11/2017 - 17:34
        +2

        If you want workout clothes for overweight people..and strongly believe there is a market for it, why not make a line of clothing and sell it ?

        • [Deactivated] on 18/11/2017 - 18:44

          Thanks Aneurism :)

    • [Deactivated] on 18/11/2017 - 08:53
      +1

      What happens when the average population requires mobility carts and dying in thier 40s from heart disease is thr new norm?

      I am sure they will be postive contributers to society too as they become slow as (profanity) at work and constantly out of breath.

      Dude people dont care about fitness. All the fat shits out west are just complaining thier beer is now more expensive because of the bottle recycling scheme.

      Being fit, healthy and aesthetic doesnt just help your health. It helps you socially and career wise too, as people take a liking to you and are not repulsed by your 20th chin.

  • [Deactivated] on 18/11/2017 - 00:35
    +9

    If you are size 16+; you don't need to be wearing tight, revealing activewear on the streets.

    Nor do you need to be spending that kind of cash ON activewear. Spend that money on a mealplan and personal trainer.

    I legitimately believe it should be illegal. If I am not allowed to walk aroudn totally but naked with my big dick swinging because it offends people visually; cashed up fatties should have to cover up too.

    • [Deactivated] on 18/11/2017 - 02:15
      -1

      That's the point. Lululemon don't stock a size AU16 because they are a small fit. If they did that would be great.
      And regards 16+, there is a big difference between your (self proclaimed) "big d***" on show and ACTUAL arms, legs and bellies.
      I think you just need to get over it mate.
      And stop acting like this isn't you.
      70% of men and 56% of women are overweight. So it's either you, or your wife, or the people you know. Not saying it should BE but it IS and your not shit because of it and you deserve to be active and have nice clothes.
      And Fabaletics and Nike are doing it, and even Lorna Jane has changed her mind according to this instagram photo - so I guess that's that.

      https://www.womenshealth.com.au/lorna-jane-activewear-model

      • [Deactivated] on 18/11/2017 - 08:45
        +7

        We shouldnt settle for people being obese as a society.

        My body isnt some “fake body” it is a REAL body as you would say. I just look after my health.

        Bmis > 25 or bodyfat over 25% should have mandatory health counciling.

        • 2ndeffort on 21/11/2017 - 13:35
          +1

          I knew super fit guys in the Army that had a BMI > 25. These were guys that could run a marathon then strangle all the judges at the finish line and run home again! they had very low body fat % but had loads of muscle and weighed more than they should for their height so they failed the BMI test. I donr know but i assume that 3/4 of the NRL players and most of the Wallabies would be the same. I knew other guys in the Army that were nearly kicked out because they were under weight and potentially couldnt do their job because they couldnt carry enough or pickup a heavy comrade etc. BMI is flawed

        • HighAndDry on 21/11/2017 - 15:28
          +2

          @2ndeffort: BMI isn't perfect, but I somehow don't think these army guys you're talking about are the ones complaining that exercise is too hard.

          On a tangent - being at, and maintaining, the physical condition of these army guys, and the professional athletes, other than being outliers, is actually not ideal for health either: the same people will have a lot of joint and others issues later in life. As with all things, even fitness, moderation is key.

        • 2ndeffort on 21/11/2017 - 16:52
          +1

          @0blivion: You are absolutely correct. most of them never complained about injury etc and did insane exercise and conditioning and most are paying for it now. I know 2 guys that had replacement knees or hips before they were 50. Many of them also blew out weight-wise when either injury or age curtailed their exercise regime.

      • pogichinoy on 18/11/2017 - 13:48
        +7

        Doesn't matter if the majority are overweight. Overweight is overweight. Fat is fat. Fit is fit.

        I know my father is overweight but I stress to him to live a healthier lifestyle to prolong his life.

        Overweight people should take responsibility for it and not celebrate being big just to feel better about themselves. Nor should brands be forced to support them to avoid backlash.

    • anastasiastarz on 20/11/2017 - 03:40
      +1

      No one needs to wearing tight, revealing activewear on the streets.
      I love that activewear is banned both at work and the studio.

  • dsp26 on 18/11/2017 - 08:05
    +1

    Brand presence and perception has nothing to do with "bottom line", otherwise Apple would be copying Android tactics with cheap base models.

    To be honest, people are so easily offended in this day and age. I never understood when the media attacked the ceo of Lorna Jane for having specific hiring criteria then getting screwed for discrimination. Heck I dont even understand people who shoe horn themselves into clothes clearly not designed for them

    If I were female, I would rather walk into either store and be approached by a salesperson who looks fit and has obvious confidence in herself… That would inspire me.

  • Aneurism on 18/11/2017 - 17:00
    +3

    Why don't they do this given this demand would increase their bottom line?

    How would you assume to know what their bottom line is without seeing their books ? Isn't it up to a business to decide whether or not they should add to a profit line ?

    Edit: I'll add that I'm not just talking size 20plus, but actual size 14 or 16 in Australia. Amy Schumer was called >>plus size by a magazine, which she clearly isn't. I think she would only just fit into these clothes. I think >>they're similar but slightly different issues.

    People like to put fluff labels on things to pad out the truth.. Amy Schumer is clearly overweight.. (I don't know where the edge of plus is)…but either way why is this even a discussion..why is there the constant need to try to dictate to business owners on what they should sell or not sell..

  • Soybeanus on 19/11/2017 - 01:33

    Shops like Kookai are worse. They have sizes 1 and 2. That's it

    • anastasiastarz on 20/11/2017 - 03:38

      Yep and the Italian/French ones in St Collins Lane.

  • wog_ta on 19/11/2017 - 12:13
    +8

    Looks like OP was not happy with the replies

  • airal3rt on 19/11/2017 - 18:01
    +8

    OP is so sensitive that she straight up deleted her account when she didn't get the landslide of support she expected

    ¯_(ツ)_/¯

    • GetOffMyUnicorn on 19/11/2017 - 18:06
      +2

      Well, i suppose it's a case of 'the majority rules'…

  • anastasiastarz on 20/11/2017 - 03:37
    +2

    I do believe the CEO (or someone like that) of A&F said it really well in one sentence. We don't want fat people wearing our designs. That's simply it. Sad but true.

    • HighAndDry on 20/11/2017 - 13:03
      +2

      Nothing sad about it.

  • dufflover on 20/11/2017 - 14:51
    +2

    1. Whilst constantly denied in the thread it's fairly obvious the point being pushed is that somehow fat people are entitled to wear something like LJ - I'm pretty sure there are plenty of other "activewear" brands around perfectly suitable.

    2. If they think they need activewear to exercise then there's the problem right there …

    • pogichinoy on 20/11/2017 - 15:18
      +2

      Agree. There is a sense of entitlement and also superficiality with regards to brands and their aesthetics.

      Do fat people honestly feel much better about themselves and/or their appearance if they are wearing LJ or similar? Do they feel like they fit in if they wear the brand?

      Insecurity, as it sounds like they feel most hard done by by themselves if they feel they are a lesser person. Even if someone says you are lesser because you are fat, will you truly believe them instead of your own thoughts?

      • NWLikeShopping on 20/11/2017 - 16:31

        A companion question presents itself: Do thin people honestly feel much better abut themselves or their appearance if they are wearing LJ or similar?

        If not, they're buying it because… why?

        I'd suggest that the precisely same reasoning applies to fat people who want Lorna Jane stuff.

        In SOME cases, fat people in activewear is kinda gross (crop tops? fanny-baring shorts? err whoa). In other cases, I'd argue they're likely less gross in leggings that don't appear to come from k-mart because it shows that they care SOME modicum about their looks whilst they're out in public IF ACTUALLY EXERCISING.

        • HighAndDry on 21/11/2017 - 11:17

          An attractive person in good-fitting clothes is still attractive, just MORE attractive.

          An unattractive/fat person in good-fitting clothes is still UNattractive, and possibly even LESS attractive.

          Good-fitting clothes accentuates attractiveness or lack thereof - it's not a flat attractiveness increase.

    • miicah on 20/11/2017 - 15:53
      +1

      Maybe they just want the option to wear high quality activewear?

      • HighAndDry on 21/11/2017 - 11:15
        +1

        There's a difference between just "wanting" something, and OP and others in this thread feeling that just because they want something, they're entitled to it, and that LJ (and others) are somehow "wrong" for not providing it. Look at all the comments saying that NOT providing plus-size clothing is wrong, or not wanting fat people wearing their products is bad, etc.

        That's like… 6yr old thinking - How dare someone not give me what I want?

    • 2ndeffort on 21/11/2017 - 17:09

      I am overweight but not morbidly obese. I am about 5 ft 10 and wear a sz 33 trousers when i should probably be in a sz 30. I wear expensive lycra cycling shorts when i ride, nothing to do with body image, everything to do with comfort. My washboard abs now have a covering of flab that doesnt look great in tight cycling kit but i regularly do 200 km, 7 hr long charity bike rides and cheapo uncomfortable shorts literally hurt parts of your body best left unmentioned. I'm not prepared to undergo any pain in that region to appease the style police that would judge me riding past. I play competitive soccer and wear expensive boots, nothing to do with image, everything to do with injuries from my Army Service, orthotics I need to fit in there and managing old injuries so i'm not limping all week.

      The thought that unless I get thinner I shouldnt be allowed to buy the best kit for my hobbies is ridiculous.

  • XBYALT on 20/11/2017 - 16:49
    +5

    I'm sorry but I have to burst OP's bubble ( that's if she comes back and lurks)
    I own a somewhat successful Australian fashion label and can tell you for sure, fat does not sell.
    Now this is a harsh truth, but with many friends in the health industry and weight loss industry showing

    We stock sizes Aus 4-12 ( actual size blocks and not size dysmorphic garments) and realistically have been thinking about dropping it down to a max of 10. Data suggests , both scalped and self collected, that more upmarket products actually hold higher social value due to size exclusivity. Our sample sales see mostly size 6-10 girls and rarely any big girls.

    We do this because of the demand for higher end fashion by smaller ladies, though there is interest in our brand by larger people the designs and cut of the clothes simply will not be flattering. Another point of this is the cost of additional pattern making and fabric, which when using premium European material will make it far harder to procure a profit.

    Are we really going to perpetuate that big is healthy and that big is beautiful ?
    not everyone is going to be petite and everyone is different, but if you can't see your toyshop from your protruding stomach …. maybe its time to reflect on your overall state of health.

  • FW190 on 20/11/2017 - 21:17
    +4

    anyway, since participating in this thread, now all the ads in my browser are all Lorna Jane! damn you Google!

    • Deridas on 21/11/2017 - 10:44
      +2

      Lol

    • HighAndDry on 21/11/2017 - 11:13
      +1

      At least they have pretty models…

      • dufflover on 21/11/2017 - 17:25
        +2

        Better than hotline and Russian/Chinese bride sights coming on…I mean from a condom deal. :P

        • FW190 on 22/11/2017 - 07:37

          I am in for some From Russia With Love :)

  • FW190 on 22/11/2017 - 07:36
    +4

    20% off Lorna Jane on ebay, time to stock up :)

    https://www.ebay.com.au/rpp/summer-sale?_trkparms=%26clkid%3…

  • payton on 23/11/2017 - 21:45
    +1

    Up to 40% off sitewide at Lorna Jane atm =)

    • GetOffMyUnicorn on 23/11/2017 - 22:14

      You should post it as a deal payton, lol.

      • payton on 23/11/2017 - 22:15

        most people will be too busy with amazon launch speculation tomorrow =)

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