This deal has made news. The incredible power of OzBargain yet again…
https://www.businessinsider.com.au/web-retailer-appliances-o…
Appliances Online Loses $50,000 Due to Pricing Error Posted on OzBargain
tightarse on 26/10/2017 - 16:55
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I agree. Good on them for honouring it when most others would have cancelled the orders.
Good for them for supplying it, but I think most of us would've taken it on the chin because the price was, obviously, wrong. Maybe they needed to get a filter for their ordering software to send an alarm when there is a spike like that.
HOW DID I MISS THIS DEAL? URGHHH
I saw it but I already have one of these. Can I still boast about getting on to the $3400 round the world business class tickets from Virgin?
Now how did I miss that deal? Do tell.
Similar to this one, but we went through Flight Centre and it was a little cheaper. Can't find the Ozbargain deal that alerted me but the price they were quoting was $3049 or something similar. It worked out as $3400 each for us for the dates we wanted. It was up for 2 days at that price but not sure how many travel days were left after the first day.
Send the article to The Good Guys
Good on them for honouring the price! Never bought anything from them, but will consider next time I'm looking. Six year old plasma may die anyday now, OLED seems the only viable replacement…
so unless my paths is wrong , they make $263 per a mixer
so unless my paths is wrong
Your "paths" are wrong, but your maths is right! hahadamn it , stupid keyboard
they make 255 each mixer.
Not only did they honour it, but they provided some damn good service to us cheapos.
Source: was one of the lucky 190
Respect level: 10,000
It's over 9000!
Excellent news.
The guy has a great name too! Winning!
If the rep is still around: as per your comment, where's the best place for us to leave feedback?
Thanks for asking!
Once you receive your mixer, after a few days you'll get one email from us to rate our service and how likely you are to recommend us to your family and friends (this is a Net Promoter Score survey).
I think 30 days after your delivery, we send a second email, asking you to review the actual KitchenAid mixer itself.
As long as humans are involved, there'll be errors.
Yep, but computers are capable of 10+ million sanity checks per second.
Theoretically, you're right. But a human's still got to tell the computer what to do… :p
He's not asking for sympathy, they could have easily cancelled all the orders, give em some lovin'.
Someone's feeling entitled.
Not really. If you understood technology, you'd appreciate shaving a cycle through bit twiddling and the need to regression test every one of the 2^32 combinations to ensure correctness between the faster option and a reference. Why are some people expected to test 4 billion combinations every change yet other people can't be bothered checking a handful of prices that might cost them money. How come I am expected to deal with double precision numeric roundoff errors in the order of 1E-308 yet these guys can't spot errors of 50%.
To be fair, you have to have a very high IQ to understand the technology. The nuances are extremely subtle, and without a solid grasp of the fundamentals most of your explanation will go over a typical ozbargainer's head.
This is so flawed.
As soon as an alert happens too much, the manager will just approve blindly because its annoying.
And we are back to square 1.
All online shops make mistakes, even Steam, Amazon etc.
Your hypothetical depends on whether the alerts are written by someone with at least a primary school grasp of apostrophes or, say, you.
aww, did I hurt your feelings?
Would you take the advice of someone who cannot, themself, handle the contraction of two letter words? You are evidently lazy or simply lacking in your education and grammar. Spare me your 'diamond in the rough' excuse. You don't drape ideas in a cloak of illiteracy if you want credibility.
hmmm I cant believe I was looking for a mixer at that time and didnt see this bargain :(
But it seems Appliances Online didnt really lose $50000 per say, they just didnt make a profit but made 190 sales.
Usual price is $799 and they've sold it for $281. A total difference of $581 each or $98,420 for the 190 units.
If they lost $50,000 from this sale of 190 units, then it would be an actual loss of $263.16 per unit. The break-even price would be to sell at $544.16/each.
Which then means that their normal margin is $254.84 ($799-$544.16)
Had they sold 190 at their normal $799 price, they would've made $48,419.60 in profit.
Not only did they lose their potential profit, they lost a large portion of their cost price.
YouDidTheMath
We only had 6 blue mixer+spiralizers in stock, so we had to order 184 additional ones from KitchenAid at our usual cost price (which we had already sold at $281), so yes, we took a bit of a hit.
For anyone who thinks this is the norm, forget it. The test will be if they honour all their price errors.
What was the Free advertising worth to them?
$50k for good-will advertising, seems a reasonably good business idea to me.
Have bought several times from them (not this deal, don't need a mixer anyway) and received good service. I reckon they deserve the brand TGG more than TGG.
These guys are easily one of the best businesses I have dealt with over the years.
Good on them for doing this and I hope it helps them keep on trading in such a competitive market for a long time into the future.Edit - Wife wanted the mixer, but we decided not to because we felt bad for them. Wife is making biscuits for the kids now on our old piece of crap that stops and starts in the middle of mixing and she just said that she now wishes she wasn't so nice about the price. Hah, hah.
Profit margins (margins are high so no big loss), ulterior motives (opportunistic marketing ploy) etc etc, just some of the comments I've read on this post along with those on the original post - it's weird cos the focus, first and foremost, really ought to purely be on the fact that a company honoured a price derived from something going wrong. Which is WAY more than what most other companies wld do and for lesser $$$ amounts.
Thats Intergrity for yah, is all I can say. Mustve taken decent sized kahunas to take the high road when u consider that every mixer aside from the original 6 had to be ordered in knowing full well that it'll be sold at a loss.
I have had a few buys with Apps on line and they have been great all round. Always my go to first store. However, I recently bought a w/machine from DJs on line due to a points advantage on my new DJs AMEX. DJs completely mucked up the order and let me down. I ended up w' Apps On Line and was happy with their next day delivery and install.
Had a great experience purchase and installation of aircon. Good price, simple to order online and unit was installed within 3 days of ordering between Christmas and New Year. Could not have been easier.
A bit off topic but just wondering if anyone in here knows of a working discount code for appliances online? 5% or 10% off?
Not really many coupons at AO, you can get $20 off $450 Spend with "20NOV17". Not sure if you can combine with a price match.
Probably better off checking their eBay Store and combining with P5OZZIE if it's the same price.
The company deserves a big 👍 for honoring the price.