Part of the 20% off Wednesday. I can't find the EM7000 on their website, but in-store they have it on catalogue price of $599, but somehow with the 20% discount, the system will bring it down to $399. Absolute bargain.
Edit: I forgot to apply the 5% coupon - that should bring it down further!
Bought the EM6910 for $400 about 2 years ago and cannot say 1 thing negative about it. This is obviously a step up from 6910 and at this price should be at the top of your list if anyone is after a decent coffee machine without spending a fortune.