Don't think it has been cheaper than this, doesn't go on special much.
ALDI had it for $3.99 not long ago but don't think it was nation-wide special as I could not find any.
For the Bonsoy lovers, time to stock up.
Its really a matter of personal taste; I know there will be comments asking what the difference is between Bonsoy and Vitasoy or other brands that are typically half the price, I love the taste of Bonsoy with coffee and could not find a cheaper substitute, again personal preference.
I think its a good deal for those that like Bonsoy.
For those that are worried about the "incident" Bonsoy had a few years back, I think it has been fixed and I don't think it would be approved for shelving otherwise especially in major supermarkets (not to mention a lot of cafes use only Bonsoy as their Soy Milk of choice).
+1 good post with background info. Normally $4.80 at Coles. All the hipster cafes use bonsoy when you ask for soy.