I saw it on the shelves at Coles in Melbourne CBD and just bought one today. If this was submitted along with some other grocery deal, please accept my apologies.
The offer is shown on the catalogue as well. If the link below doesn't work, just go to Coles.com.au, click on Catalogue and set postcode. View the catalogue and it's on the third page.
Direct Link: http://catalogues.coles.com.au/portal/offerdetails/sunrice_m…
I think it's a good deal. The Long Grain rice is always on discount but the Medium Grain rice is hardly ever. It's always $20+.
There's also Green Seas Tuna 10 cans for $10. I searched for Sunrise and went through the first 4 pages of New Deals, and I didn't see anything about Sunrice so if this was already mentioned, my apologies.
Please excuse my ignorance, but what difference does the grain size make?