"Ben & Jerry’s icecream is coming to Hoyts at Broadway on Thursday 2 September.
Come in for your FREE scoop icecream from 4.30pm – 9pm."
No mention of needing to purchase movie tix to take advantage of the free ice-cream. Also, according to http://sydney-central.whereilive.com.au/competitions/story/h…, the ice-cream starts at 5pm.
THere's gonna be a huge line tomorrow! Manly's B&J's already has a huge line regardless of time or day.
I voted positive ofcourse though I mean it's free icecream!