I recently went to David Jones to get myself a pair of new shoes. Found the shoes I liked, but no price label on the display.
The store assistant checked it in the system, and said it was $219.
Asked for a new pair in my size, and paid for it.
When I got home and trying it on again, I saw that there is a price label of $199.95 for this one. Clear proof that they are jacking up prices when they are having a "sale", and they even jack up prices for items that are not on sale!
Clear proof you need to check everything before you buy it