Saw an ad in Brisbane Courier Mail yesterday and bought one of these today. Not sure when deal ends. Noted that it has been at this price only a couple of weeks back (https://www.ozbargain.com.au/node/286126 - expired), and also same price as the JBHiFi deal https://www.ozbargain.com.au/node/287916
I think from another commenter, Coles unit may come with 3G of data. The one I bought has an expiry date of Nov 2018 on the sticker, presumably for the activation of the data. I understand the unit can be unlocked through code sellers from Ebay for less than $3 (http://www.ebay.com.au/itm/151480556866 - credit to nocure).
"The MF910V Telstra 4GX Wi-Fi hotspot connects to the Telstra network and gives super high speed data access for up to 10 devices over Wi-Fi.
Key Features
LTE 4G Wi-Fi Hotspot supports up to 10 users
LTE download speeds up to 150Mbps
Up to 7 hours operating time
Supports the new LTE 700 4GX Telstra network
Display - 4 LED indicators
Battery - Long life with a 2300mAh battery (non user replaceable)
Connectivity/Multimedia
Standard SIM card (2FF) locked to Telstra
Wi-Fi 802.11 Dual Band (2.4GHz & 5GHz) b/g/n, MIMO 2x2, up to 10 users
LTE 700, 1800, 2600
3G UMTS 850, 2100
LTE speeds up to 150Mbps download
In the Box
-AC Charger
-USB data cable
-Getting Started Guide" credit to allenhori from https://www.ozbargain.com.au/node/287916
better get huawei y6 elite at 49 (after 50 rebate) came with $40 starter too