Seems like an okay price for MFi cable if you don't want to risk/deal with potential fakes on eBay and Aliexpress. Being retractable is handy too.
Also available in Pink & Black but for $12 instead of $10.
Packages show MFi logo.
Woolies has Verbatim brand lighting cable for less than $9 Verbatim Cable
MFI as well
Target has a short version too @ $8 https://www.target.com.au/p/1-cm-lightning-cable-white/56565…
non-MFi?
Package says yes https://files.ozbargain.com.au/upload/94742/43053/img_201610…
@willbaba: Ok but for 95c difference, I prefer branded products.
@John Kelvin: Agreed. I have that Verbatim one and the quality is quite good. Out of stock in a lot of WW though according to the comments so this is an alternative.
It's $5 for click and collect! $9 fir delivery. Stuff target.
Retractable are handy for the car. I'm using some from Kmart.
These are MFI (all target cables are good for that) but they are pretty nasty compared to normal (non-retractable) cables. Very thin conductors = big voltage drop.
Be OK for iPod (500mA) and perhaps are a temporary cable for iPhone (1A) but these won't charge as fast as a normal cable. Will be dreadful on iPad and it's 2.1A charge.
http://s.aliexpress.com/qqUfQRBr