How Free Food Brought down Guzman Y Gomez

neil on 04/09/2016 - 00:12

Interesting read from IT News in relation to this Free Burrito deal.

He (GyG's CTO) said he didn’t realise quite how far people - mainly university students - would go to get their hands on free food when the marketing team came up with the idea of offering the first burrito ordered through the app at no charge.

“Some people figured out how to give themselves multiple coupons by changing certain details in the account - so we patched that up,” he said.

“But then we had students going out and buying new $2 SIM cards because we had phone level verification, and a $2 SIM card is cheaper than a $10 burrito.”

I guess with the prevalence of cheap/free sims and free debit cards it becomes quite difficult to police people using offers multiple times.

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Guzman y Gomez
Guzman y Gomez

Comments

        • k-rokfm on 07/09/2016 - 15:43

          @ronnknee:

          Maybe you should get another Sim card then

  • kasp on 06/09/2016 - 10:33
    +1

    As a marketing tool I would say it was still a success. They got their name out there multiple times and well I doubt they would have given away more burritos than the cash value of that.

    I used it myself but I was questioning the why is this required when quite literally it takes them 2-3 minutes to complete and order. I have gone back for another burrito but didn't use the app.

  • itbargainhunter on 06/09/2016 - 11:56

    Side track a little. The Hungry Jack app.

    My wife gets something free most of the time. She would just walk up to the counter and say "Can I have this x free please?"

    I sometimes feels bad and buy a $1 frozen coke to ease my guilt.

  • vegemite2008 on 06/09/2016 - 14:02
    +1

    GYG have succeeded. They have managed to receive a lot of free publicity.

    And, what do you think will happen after a uni student has eaten 10 burritos in one day….

    He/she is hooked on GYG burritos. Now the student will buy full price burritos every day to keep up with the cravings instead of buying pencils and erasers ha ha ha….

    • [Deactivated] on 06/09/2016 - 18:52
      +1

      And, what do you think will happen after a uni student has eaten 10 burritos in one day….

      10 in one day? A heart-attack is the only possible outcome.

    • MasterNoob on 07/09/2016 - 23:29

      Clearly you did not study economics. There's a concept called diminishing returns…

  • IdBuyThat4aDollar on 06/09/2016 - 16:01
    +1

    These marketing teams should consult with an ozbargainer to see if their campaign can be taken advantage of.

    Who wants to start a consultancy firm?

    • sillycattle on 06/09/2016 - 16:36
      +1

      Offering a free trial might help.

      • cwongtech on 07/09/2016 - 14:21
        +1

        With phone verification?

  • SpaceNinja on 06/09/2016 - 17:59
    +1

    So are they shutting down now or is the title a click-bait ?

  • autolux on 06/09/2016 - 22:59
    -1

    with what these clowns charge for brown rice, sour cream and guac, who can blame anyone for scamming this deal. ~$15 for a burrito wit all da fillinz, is criminal… its a bloody food of the people..

    • Turd on 07/09/2016 - 09:57

      Move to Asia, I heard food is cheap there for the people.

  • jaybo on 07/09/2016 - 16:10

    i was about to comment "haha what amateurs letting an SSL cert expire!" then realized i have one expiring in 3 days that i haven't ordered yet.

    thanks for the reminder!

  • Kranbone on 07/09/2016 - 22:34

    Is it any good? I've never tried? I did once try a burrito but I felt really bloated afterwards.

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