Don't think it is targeted. Received an email (VIPP) about it. Nothing obvious on website, although there is a FAQ about it.
Ordered pizza tonight and received follow up email with unique code for movie.
Never used Dendy Direct so can't comment about its service…
- Valid when one (1) Large or Upper Crust pizza is purchased online by midnight 17/8/2016. Excluding the Crust App. One Dendy Direct Movie rental gift card per person, per order, not available in conjunction with any other offer. Not transferable for cash or credit. Streaming quality dependent on users internet speed.
TERMS AND CONDITIONS: One voucher per account. Redeem your promotional code via your Dendy Direct account by 17/08/16. Your redeemed credit will expire 12 months after redemption.
I've used Dendy a few times - its not great ie. you will have a few pauses/restarts streaming HD (I'm on 25/5 nbn via Internode, with nothing else running at the same time).
Also you have to use either a mobile device or a PC - there is no support for Airplay/Chromecast and there is no apple tv app (I'm using ATV3) or console app that I'm aware of.
If the device support and 2-3 restarts doesn't bother you, then this is a good deal (I'm generally a fan of Crust!) but personally I'm not likely to use Dendy Direct again.