I own this toaster and am really happy with it - and think its well worth the price.
The "a bit more" button is great, and silent motorised up/down feature prevents you doing kung fu moves when the toaster unexpectedly pops.
I like my toast medium-dark. The wife prefers warm bread. We each have our own side of the toaster, with our own settings.
Sure you can buy a $10 toaster at Kmart - but after owning this for 4 months I am very happy with this purchase, and I paid $10 more on special in Jan.
2 year warranty. Free delivery over $100 so this qualifies.
This toaster is $228 at OfficeWorks !! If you can get them to price-beat you can get it for $103.
http://www.officeworks.com.au/shop/officeworks/p/breville-bt…
Poor quality, I never spend less than $6k on my toasters.