I was surprised that no one had posted this. Although not the best price ever, it's pretty close! I think it is a fairly good deal for a Sony 55X (rrp $2099 sony.com.au).
This is 15% off the current reduced catalogue price.
Selected Sony TV's are 15% off at JB Hi-Fi until the 31/03/2016.
55" 4K Ultra HD (3840 x 2160) Display
Greater clarity, colour and contrast with Sony's powerful 4K processor X1 chip
4K X-Reality™ Pro Up-scaling
USB Media Playback
Motionflow XR 200
Android TV: Google Play Store for apps, movies and music, Google Cast ready & Voice Search
Advanced Contrast Enhancer
24p True Cinema™
HN will do it for $1197