Dendy have the new release "Spy" starring Melissa McCarthy for only $5.89 to own in SD or $6.89 to own in HD.
This follows a trend for Dendy - first it was Mad Max: Fury Road then last week Avengers: Age of Ultron, available to buy at rental prices. Could be a bug or pricing error - usually only available for 3 or 4 days after a film comes out. Could be a secret promotion.
Got an email from them today with a $10 voucher for their 1st birthday. Just redeemed the HD version to keep. Thanks OP